Find licensed content

  • Updated

Marketplace lets you search, view, save as a favorite, download or publish licensed content to your downstream marketing channels.

Specific: “SaaS” OR “Software-as-a-service”
General: “technology” OR “tech” OR “digital”

Action Example Description
Search for an exact word or phrase 'search' Use single quotation marks to search for an exact word or phrase in a piece of content
Exclude a word science and not data Use the not keyword to search for a piece of content that does not include another piece of content
Search for either word this or that Use the or keyword to search for a piece of content that contains either words
Search for both words this and that Use the and keyword to search for a piece of content that contains both words
Search for phrases 'content marketing' and social Use single quotation marks to indicate that you are searching for a phrase instead of a keyword
Search for a combination of words and phrases ('soda' OR 'soft drink' OR 'soda pop') AND ('calories' OR 'diet') Use parentheses to group words or phrases that are variations or synonyms of a term to search for articles that contain any of those variations and other words or phrases
Quotations “Lobbyists swarmed the Capitol on Wednesday” Use quotation marks when searching for multi-word terms. If you do not close the quote, an error message displays.

And / Or

“business” OR “small business” OR “business operations”

“business” AND “taxes” AND “CFO”

Use quotations marks with terms with the and and or keywords to search properly.

Use Keyword variants

“health” OR “healthy”

“oncology” OR “oncologist” OR “oncological”

“soda” OR “soft drink” OR “soda pop”

Use word variants to search produce as many relevant results as possible. One way to find keywords is to look through articles that are appropriate for your topic. Set aside a list of keywords you find in the article, and test them out in the Content Marketing Platform (CMP) to see if they are effective. Combining keywords may also affect the usefulness of the search.

Use Synonyms

“green” OR “sustainable” OR “eco-friendly” OR “environmental”

“NGO” OR “non-governmental organization” OR “non-governmental organization”

Use different terms to describe the same or similar topics. Try searching for these terms to get more results.

Alternate Spellings

“healthcare” OR “health care”

“wellbeing” OR “well-being” OR “well being”

“fiber” OR “fibre”

Use alternate spellings because publishers do not always use the same spellings for words, especially if they include a hyphen or are a foreign-language publisher.
Article Types Infographic, graphic, list, slideshow, guide, how-to, feature, explainer, advice Search for article types because publishers sometimes add article type labels into the headline or body of the text.
Specific vs. General Specific keywords are often the best way to find relevant content, especially when you know exactly what you’re looking for. However, if you aren’t certain about what you want, or want to see a broader range of available articles, general searches can be helpful to begin narrowing down content.



Use the following filters to refine your search results.

  • Publish Date – Sort by date published, rather than relevance to see the most recent results. You can sort by a specific date range such as when you look for content about elections; you can select a date range for that event.
  • Sources – Select the box next to the source name. If you have access to more than 25 sources, click +Show All at the end of the sources list to open a separate search window to search for your sources and select them. Separate low-volume sources from high-volume sources because you can scroll through all the content from the recent past in low-volume sources; in high-volume sources, you may want to search only in that one source using keywords and/or topics.
  • Categories – Do NOT sort by category. This filter is applied to a narrow set of publishers, and in general, may block out content that you're looking for from most publishers.
  • Languages – Find articles related to a specific language.
  • Images – Finds articles that have featured images.
  • Article Length – Find articles related to how many words are in the article.
  • Favorites – Click Favorites next to Marketplace and Favorited By is added to the filter panel. Select one or more persons to see what (if any) articles or images they have set aside by clicking the heart icon to save it as a favorite; articles display in the results panel. Dates shown for favorites reflect the article publish date, and not when it was made a favorite.

Click on a search result to show the whole article. You can create a task from this view and see more articles like it.


To save a search, click Save Search and enter the name for your saved search.


To share a saved search, select Share this saved search, which makes it visible to your colleagues and lets them use the search from their accounts.

Access saved searches

To access your saved searches, click Load Saved Search. (The Load Saved Search icon displays only if you have one or more saved searches.) Click the search you want to run from the list of saved searches.


Delete or unshare a saved search

  • To delete a saved search, click Edit, and then click Delete Search (trashcan icon).
  • To unshare a saved search, click Edit, and then click Unshare Search (people icon) to remove a search from the Saved Searches. The search is still saved for the person who created it.