Use the Product Directory

  • Updated
ODP Lite is not available to new customers as of May 1, 2024.

Use the Product Directory to understand Optimizely Data Platform (ODP) Lite view of your product feed. Validate that the feed matches how you want your products represented and discover new insights about your products, such as other recommended products or average views before purchase.

To access the Product Directory, go to Company > Products.

Product data

Each product card shows the product's name, image, URL, ID, SKU, price, and quantity. Some of these fields may be blank if there is no data in ODP Lite for the product. If these fields are consistently blank, review the map data fields section below.

Search for products

View a subset of your products by searching a full or partial product name, ID, or SKU.


The search returns the products that match. It does not return the parent or child/variant of matching products unless they also match the criteria.

Hierarchical and flat data views

You can choose to display products as a product hierarchy with parents and variant/children or as a list. Use the toggle to change the view. The image below demonstrates the hierarchical view which displays the variant/child product when the parent is expanded.


If the parent product for a child/variant is not part of the product feed, neither that virtual product nor its children display in the hierarchical view. You need to use the flat data view to see all products.

For example:

  • Product 1 references parent product A
  • Product 2 references parent product A
  • Product A does not exist in the product feed.

Use the flat data view to view Products 1 and 2 because Product A is not in the data feed.

Export the Product Directory

You can export all fields on the product feed, not just the fields displayed in the application. When changes are made to the product feed, allow up to 30 minutes for those to be available in the export.

To export data from the Product Directory:

  1. Click the export icon at the top right.
  2. Select the desired fields in the Attributes to Export window that displays.
  3. Select the Format (CSV or JSON).
  4. Click Export and when the export completes, click Download.

Troubleshoot incorrect/missing product data

If the Product Directory consistently shows blank fields or missing links and images, you may need to identify which fields in your product data map are missing these product attributes.

Verify your company URL

First, verify that your company URL is saved in the Company Info settings:

  1. Go to Account Settings > Company Info.
  2. Verify the URL is correct in the Site URL field.

This URL precedes all product page URLs on your site, such as, or

Map data fields

To map data fields, either click Manage Data Fields in the Product Directory:


Or go to Account Settings > Data Mapping. Both will take you to the page shown below. From there, click Edit to make updates.


Map the product attributes to their corresponding field in your data. The drop-down lists in the Product Field column contain display names of the fields in your product schema. You can review your product schema in Account Settings > Objects & Fields. If an attribute does not exist in your data, select Does not exist to skip the mapping. Once you click Save, you will see a preview of your data.


Link fields (image URLs and product URLs) may require special handling. Product feeds containing the entire URL, including the protocol, do not require extra handling. Product data with a partial URL (like a product handle or key) must be transformed into a full image URL or product URL. Use the Product Links section to construct the URL, including anything before or after the field.

  • Product URL Path - Add text before and after the Product URL pill to form the complete URL.
  • Image URL Path - The field is already a complete URL, including the protocol. You do not need to add anything.