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  3. Optimizely Data Platform (ODP) Lite

Optimizely Data Platform (ODP) Lite

Optimizely Data Platform (ODP) Lite is Optimizely's free customer data platform (CDP) that helps you centralize and understand your customer data. To unlock more features, contact your Customer Support Manager to upgrade to ODP.

  •   Get started
    See all 3 articles
    • Welcome to ODP Lite
    • Track customers in ODP Lite
    • Integrate your ecommerce data
  •   Account settings
    See all 6 articles
    • Create custom fields
    • User roles and permissions
    • Add, edit, and remove users
    • Use the Event Inspector
    • Manage time zone and currency symbol
  •   Company products and reports
    See all 2 articles
    • Use custom reports
    • Use the Product Directory
  •   Customers
    See all 5 articles
    • Build real-time segments in ODP Lite
    • Customer identity and resolution
    • Use customer profiles
    • Export customer profiles
    • Create a funnel
  •   Compliance and consent
    See all 2 articles
    • Process GDPR and CCPA requests
    • Reachability and email status
  •   Integrations
    See all 6 articles
    • Import/export data using Amazon S3
    • Integrate Facebook Lead Capture
    • Integrate Klaviyo Collect
    • Integrate LoyaltyLion
    • Integrate Salesforce Marketing Cloud Campaign Data Sync
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