Stage 4 – Build and run your experiment

Fourth stage of The Optimization Methodology. After setting the direction for your experimentation program from Stage 1, research and brainstormed ideas for testing and personalization in Stage 2, prioritized, planned, and designed individual tests in Stage 3. It is finally time to create your experiment or campaigns in Web Experimentation, Web Personalization, Performance Edge, or Feature Experimentation.

Launch and monitor your experiment

Stage 4 – Build and run your experiment

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User Research

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