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Learn how to use Opal Chat, track events, build and choose the right metrics, target audiences, and follow the Optimization Methodology to plan, launch, and analyze experiments across Optimizely.

  •   Introduction to Optimizely Experimentation
    See all 3 articles
    • Optimizely Opal Chat for Experimentation
    • Glossary of Optimizely terminology
    • Difference between events and metrics
  •   Experimentation best practices
    See all 4 articles
    • 10 common experiments and how to build them
    • Why you should not change a running experiment
    • Target visitors with audience conditions
    • How long to run an experiment
  •   Metrics and analytics
    See all 7 articles
    • Types of metrics and when to use them
    • Create a metric in Optimizely with the metric builder
    • Ratio metrics
    • Total value and other numeric metrics
    • Use cases for the total value metric
  •   Track events
    See all 3 articles
    • Events: Track clicks, page views, and other visitor actions
    • Cross-project events
    • Track offline events with the Optimizely Experimentation Event API
  •   APIs and desktop application
    See all 2 articles
    • Optimizely Experimentation REST API Documentation
    • Install the Optimizely Experimentation desktop app
  •   The Optimization Methodology
    See all 1 articles
    • The Optimization Methodology
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