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  2. Experimentation
  3. The Optimization Methodology

The Optimization Methodology

Series of articles to guide you through the strategy and practice of running an experimentation program. Start your journey with The Optimization Methodology article.

  • Stage 1 – Implement Optimizely Experimentation and establish your experimentation program

  • Stage 2 – Decide what to test

  • Stage 3 – Organize your experiments

  • Stage 4 – Build and run your experiment

  • Stage 5 – Analyze and take action on your results

Articles

  • The Optimization Methodology
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