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  4. Metrics and analytics

Metrics and analytics

Insights on different metric types, their applications, and how to effectively create and use them for comprehensive analytics in your experiments.

  • Types of metrics and when to use them
  • Create a metric in Optimizely with the metric builder
  • Ratio metrics
  • Total value and other numeric metrics
  • Use cases for the total value metric
  • Overview of metrics
  • Metrics module
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