Target your visitors
- Pages: Choose where experiments and campaigns run
- URL targeting in Optimizely: Choose where your experiment runs
- Alternative to pages for URL targeting in Optimizely
- Change traffic allocation and distribution in Optimizely
- Audiences: Choose which visitors to include
- Audience conditions: Descriptions and examples
- Audience activation and troubleshooting
- Set up list attributes
- Set up audiences in Optimizely: Audience Builder
- Custom JavaScript audience targeting
- Referrer URL audience condition: Include and exclude visitors by search term
- Build interest-based audiences with adaptive audiences
- Migrating from uploaded audiences to list attributes
- List attributes vs table attributes: Use cases and features
- Custom Attributes: Capture visitor data through the API in Optimizely
- Improve custom attribute persistence using browser cookies
- Personalization: Target known visitors with Dynamic Customer Profiles
- Personalization: Create Audiences with Dynamic Customer Profiles
- Holdback: Measure overall impact in Personalization
- Behavioral targeting: Group visitors by action in Personalization