Total impressions - total number of page impressions, where recommendations were served
Total clicks - total number of clicks on recommendations
Click through rate - click through rate for recommendations, shown as percentage (sum of clicks divided by sum of impressions)
Click to purchase conversion - conversion rate for recommendations, shown as percentage (sum of purchased recommended products divided by sum of clicks)
User recommendation conversion - number of unique users who purchased a recommendation compared to the number of unique users who viewed a recommendation, shown as percentage
Graph
- Impressions versus click through rates - the bars show the daily total number of page impressions with recommendations, the line shows the daily click through rate for recommendations
Table
| Date | Impressions | Clicks | CTR | CTP | URC |
| Reporting date | Total number of impressions | Total number of clicks | % of recommendations that were clicked | % of purchased recommendations (after having been clicked on) | % of unique users who purchased from recommendations versus unique users who saw recommendations |
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