Shows results from the latest Perform A/B test on a site, as well as past tests.
You can filter the results to specific dates by selecting the date range from the range bar as well as set the control group (A-E as the AB testing supports up to 5 groups) and select a specific currency that you want to look at.
Numbers Tab
| Metric | Definition |
| Sessions | Total user sessions on site |
| Unique visitors | Number of different users on the site |
| Revenue | Overall site revenue |
| Orders | Total number of transactions |
| Items | Total number of units sold |
| Conversion rate | Overall visitor conversion rate, shown as percentage (sum of orders divided by sum of unique visitors) |
| Session conversion | Overall session conversion rate, shown as percentage (sum of orders divided by sum of sessions) |
| Average order value | Average order value for all orders on site in selected currency (sum of revenue divided by sum of orders) |
| Revenue per visitor | Average revenue per visitor in selected currency (sum of revenue divided by sum of unique visitors) |
| Units per order | Average units per order for all orders on site (sum of units sold divided by sum of orders) |
| Average selling price | Average selling price of all items sold on site in selected currency (sum of revenue divided by sum of units sold) |
| Average time on site (mm:ss) | Average time users have spent on the site |
| Page impressions per session | Average number of pages viewed in a session |
| Products viewed per sessions | Average number of product pages viewed in a session |
| Recommendations clicked | Total number of clicks on recommendations |
| Recommendations purchased | Total number of units purchased through recommendations |
| Recommendations revenue | Total revenue generated from recommendations |
| % Revenue from recommendations | Percentage of recommendations revenue from overall site revenue |
Daily charts Tab
Graph 1
- Revenue - shows the overall revenue generated per day in each group during the test
Graph 2
- Visitor to order conversion - shows the average conversion rate per day in each test group
Graph 3
- Average order value - shows the average order value per day in each test group
Graph 4
- Average selling price - shows the average selling price of products per day in each test group
Graph 5
- Units per order - shows the average number of units sold per order per day in each test group
Graph 6
- Sessions - shows the total number of sessions per day in each test group
Uplift charts Tab
Graph 1
- Cumulative revenue uplift - shows the revenue uplift value for a chosen test group vs the control group for the selected date range (cumulative) and the past 7 days
Graph 2
- Cumulative conversion uplift - shows the conversion uplift value for a chosen test group vs the control group for the selected date range (cumulative) and the past 7 days
Graph 3
- Cumulative average order value uplift - shows the AOV uplift value for a chosen test group vs the control group for the selected date range (cumulative) and the past 7 days
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