Get started with Opti ID

  • Updated

Opti ID provides a single point of login where you can switch among your Optimizely products with just one authentication using Okta, Entra ID, or a local login. You also can manage your users in a centralized location. Optimizely unified digital platform experience gives you the following:

  • Centralized login with single sign-on (SSO) with support for multi-factor authentication (MFA) using your own MFA setup and active directory authentication provider.
  • Application switching capabilities without re-authenticating.
  • Administer Opti ID with users, groups, and roles.
  • Account and user dashboard with usage and billing.
  • [Coming soon] Feature-based trials and self-service reporting.

Companies that purchase marketing technology software struggle to balance flexibility and composability in their stacks with the burden of maintaining many solutions from disparate providers. Analysts emphasize the financial and administrative challenge of assembling a collection of best-of-breed point solutions. 

Optimizely solves your digital experience problems and makes it easier to adopt its solutions. If you buy a single Optimizely product or adopt the entire suite, Optimizely products are in a cohesive Optimizely solution that you can access and use from a single location.

Opti ID is currently available for the following Optimizely products:

  • Commerce Connect
  • Configured Commerce
  • Content Management System (CMS 12) 
  • Content Marketing Platform (CMP)
  • Digital Experience Platform (DXP)
  • Experimentation
  • Experiment Collaboration
  • Optimizely Data Platform (ODP)
  • Product Information Management (PIM)
  • Product Recommendations

Log in

You can log in with your email and password. See the interactive demo for logging into Opti ID.

Optimizely SaaS products are logged in through 


If you Log in using SSO with an Okta identity provider (IdP), you get the following login display. If you use another IdP, your screen will be different.



Home dashboard

After you log in, the home dashboard displays. Here, you can access your Optimizely products. Select a product tile or use the Home drop-down list in the global navigation bar to switch between products without needing to re-authenticate.

The Optimizely Admin Center tile is only available to administrators.

If you are affiliated with multiple organizations, you can use the organization drop-down list to switch between them without the need for re-authentication. The home icon denotes your home (primary) organization.


You can remove a user from additional organizations, giving them only access to their home organization. If you remove a user from their home organization, that completely removes them from Opti ID.

Admin Center

Administrators can create users and groups and assign access permissions. The Admin Center provides a single place to manage users across all products of the Optimizely platform and eliminates the overhead of managing users in each separate product.

For easier and safer maintenance, Opti ID uses user groups to manage access to product instances. Previously, such as in CMS, you may have directly assigned access rights to a user, but in Opti ID you assign users to user groups, and you assign roles to groups.

Users and groups created in the Opti ID admin view are available from admin view only; they are not accessible from Windows. You cannot add users created in Windows to groups created in Optimizely. See Roles and tasks, and Virtual roles for information about working with membership and role providers.

Access applications and accounts

The Products & Instances view displays your accounts, products, and authorized instances. For example, you can start your workflow by planning your campaign with Optimizely Content Marketing Platform (CMP). With CMP, you can design a campaign brief to build a high-value campaign to reach an audience that is based on previous initiatives, such as people who responded to an exclusive offer by targeted email.

The following image shows a selection of Optimizely products and number of instances for each product.

image (3).png

Click a product to see the instances.


To efficiently deliver the campaign, you can go to Optimizely Content Management System (CMS) and leverage reusable content blocks to render an experience for just these prospects. The CMS centralizes the content that is pushed into the campaign for many channels such as web, mobile, and social.

To effectively target the prospects, go to Optimizely Data Platform (ODP) where you can create segments from customer data.

Leveraging the campaign created in CMP with the segment created in ODP, you can ensure maximum conversions with Optimizely Feature Experimentation. You can target an audience for an experiment that uses the same segment of users, track the impact it has on conversion, and further refine your campaign.

Your Optimizely view depends on the following factors:

  • User with one product – Automatically defaults to the entitled instance of that product. 
  • User with multiple products – If this is your first time logging in and you have access to more than one product, the product at the top of your alphabetically ordered product list is opened. Subsequent log ins through Opti ID open the most recently used application, (or the the first product you are entitled to use from an alphabetical list of products). From there, you can select the application and instance you want to use; no re-authentication required.
  • User with multiple accounts – Just as users have access to products and product instances, Optimizely partners also have the same one-place access to authorized organizations, if you manage multiple deployments for many customers. 
  • Administrator of one or more products – Automatically defaults to the Admin Center with the User Manager view. You can select an application from the product switcher. Administrators can create users and groups and assign access permissions. The Admin Center provides a single place to manage users across all products of the Optimizely platform and eliminates the overhead of managing users in each separate product. See Administer Opti ID.