2026 Product Recommendations release notes

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April 2026

• Added Widget Breakdown to self-service A/B test results, giving you total revenue by variation and key metrics like product refCode, brand, impressions, clicks, items bought, and revenue for each widget within a variation.
• Added three new customer segment-based algorithms, Added to basket after viewing by segment, Viewed together by segment, and Purchased after viewing by segment, to help you target recommendations more precisely.

Opal releases

Released the following Optimizely Product Recommendations tools in Opal to help you monitor and analyze product, search, and category performance directly in Opal.

• pr_get_category_report – Retrieves a category report containing performance metrics based on a provided date range and site configuration.
• pr_get_search_report – Generates a search report detailing search performance and metrics for a specific site and timeframe.
• pr_get_trend_report – Retrieves a trend report analyzing performance by product, brand, or category over a designated period.

March 

Opal releases

Released the following Optimizely Product Recommendations tools in Opal to help you configure sites, manage recommendation widgets, and analyze performance data.

• pr_get_sites – Retrieves the available sites for your organization.
• pr_switch_site – Switches the active site context.
• pr_get_locations – Retrieves a list of locations or regions from a specified server and site.
• pr_get_currencies – Retrieves all available currencies for a site.
• pr_get_channels – Retrieves all available widget channels for a site.
• pr_get_algorithms – Retrieves a list of available algorithms for a specific project or environment.
• pr_get_algorithm_hints – Retrieves available quick filters (hints) for a specific algorithm.
• pr_get_attributes – Retrieves specific attributes for product recommendations based on a search term.
• pr_get_categories – Retrieves a list of categories based on a search term for a specific site and server.
• pr_get_product_sets – Retrieves all available product sets for a site.
• pr_get_pages – Retrieves all pages for a site.
• pr_create_page – Creates a new page within a site.
• pr_get_positions – Retrieves the available widget positions for a specific page.
• pr_create_position – Creates a new position on a specific page for placing widgets.
• pr_get_widgets – Retrieves all available widgets for a site.
• pr_get_widget_config – Retrieves the configuration details for a specific widget.
• pr_create_widget – Creates a new recommendation widget. Optimizely currently supports quick filters only. Advanced filters support will be added in a future release.
• pr_get_order_report – Retrieves order reports for a specified date range.
• pr_get_products_report – Retrieves a products report based on specified criteria such as date range, location, and sorting preferences.
• pr_get_conversion_report – Retrieves a conversion report for a specific site or location within a given date range, letting you filter by traffic, conversion type, and currency, with pagination and sorting options.
• pr_get_engagement_report – Retrieves an engagement report for a specific site within a given date range.
• pr_get_pagetype_report – Retrieves a performance report broken down by page type for Product Recommendations.

February

• Added the ability to create widgets. Previously, you could only edit or duplicate existing widgets. Now, when creating widgets, you can place them on pages, select their positions, choose the number of recommendations, select your channels, and configure whether recommendations always appear on your pages.
• Self-service A/B testing is now generally available. Using this feature, you can independently create, configure, and launch experiments without relying on developer support.