Build a Universal Exploration

  • Updated

Consider a scenario where you want to calculate the total revenue earned per session, segmented by the All Actors and Regular Watchers cohorts.

  1. Go to + > Universal.
  2. Name your exploration, add a description, and choose the destination folder.
  3. Add an Aggregate block to calculate revenue as the first measure. Choose sum as the aggregator and select the Incremental Campaign Revenue derived column as the value. To rename a measure, click the edit icon. For example, name this block Revenue.

    opti-ue-1.png

  4. Add an Event Aggregate block. Choose Count of unique actors that performed event as the measure and the Sessions dataset as the value. Select the event for which you want to measure the activity, like View ad. Name this block Sessions.

    opti-ue-2.png

  5. Add a Formula block to calculate the revenue made per session. The formula is as follows: Revenue / Sessions.

    opti-ue-3.png

  6. Click Run.

  7. Add the following two cohorts: All Actors and Regular Watchers in the Segment By Cohort section.opti-ue-5.png
  8. Click Run again to see the segmented results.
  9. Click Compare to and choose a period to perform a period-over-period comparison and see results over a selected period.

    opti-ue-6.png

You can set multiple filters inside an event segmentation analysis. You can reference parameters inside filters to fine-tune your exploration whenever you create filters. Learn more about parameters.