Universal exploration overview

In Analytics, you can create visual explorations with analytic building blocks. The universal exploration template lets you do free-form analytics, so you can slice and dice multiple measures using attributes, filters, and segments like you do with other Analytics exploration templates. But instead of a specific product analytics style analysis, you can combine Business Intelligence (BI) and event analytics. Additional capabilities include segmentation by cohorts, configuring the number of top 'N' segments, and period-over-period comparison.

The following screenshot shows a universal exploration template that calculates the sum of campaign revenue, the number of unique actors that performed an event, and the revenue made during each user session.

Prerequisites​

Before you create explorations inside Analytics, you must create datasets and connect to your data sources.