Email Creation agent

Email Creation is an Optimizely Opal agent that creates marketing emails from a brief overview, target audience, and call-to-action.

• Challenge – Crafting marketing emails that consistently capture attention, drive engagement, and convert readers requires significant time, creativity, and expertise.
• Agent outcome – High-performing marketing email.
• Value – Engaging content, higher conversions, measurable impact.

See Email Creation agent in Optimizely Academy.

Required Optimizely products

None

Install agent

Install the agent from the Opal Agent Directory.

1. Go to Agents > Agent Directory.
2. Select Email Creation.

3. Click Install Agent to add it to your Opal instance.

   

Use the agent

In Opal Chat, enter @email_creation and provide the following details:

• overview – Overview of what the email is about.
• target audience – Target audience for the email.
• (Optional) call to action – What you want readers to do after reading the email.

The agent drafts a marketing email with three subject line options, preview text, body copy with a call-to-action, and a P.S. line.

To use the Email Creation agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Email Creation agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.

Input variables

The Email Creation agent takes the following input:

• overview
• target audience
• (Optional) call to action

Tools

None.

Additional details

The agent uses the following default configuration:

• Inference level – Balanced. Provides reliable answers with additional reasoning.
• Files – None.
• Output – Text.