Blog Post Generation agent

  • Updated

Blog Post Generation is an Optimizely Opal agent that writes a complete blog post for a target audience. The agent researches the subject and delivers the draft, with Search Engine Optimization (SEO) metadata, in a canvas you can edit.

  • Challenge – Writing high-quality blog posts that fit a subject and resonate with a target audience is time-consuming, which slows publishing velocity.
  • Agent outcome – The agent researches the subject, then writes a structured blog post including headings, body, and conclusion, for your target audience, with SEO metadata.
  • Value – Faster blog production at consistent quality, so teams publish more often without adding writing capacity.

Required Optimizely products

None.

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Blog Post Generation.
  3. Click Install Agent to add it to your Opal instance.screenshot of the Blog Post Generation entry in the Opal Agent Directory where the Install Agent button is highlighted

Use the agent

In Opal Chat, enter @blog_generation and provide the following details:

  • Subject – What the article is about.
  • Target audience – Who the article is for.
  • (Optional) Additional guidance – Any additional notes or guidance before writing the article.

The agent writes the blog post in a canvas you can edit. The draft includes a title, an introduction, structured sections, and a conclusion. The agent also provides the following SEO metadata:

  • Five title variations to test.
  • A meta description.
  • A URL slug.
  • Target keywords.

It also links to the sources it cited.

To use the Blog Post Generation agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Blog Post Generation agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.

Input variables

The Blog Post Generation agent takes the following input:

  • Subject
  • Target audience
  • (Optional) Additional guidance

Tools

The Blog Post Generation agent uses the following tools internally to process your request:

  • browse_web
  • search_web
  • create_canvas

Additional details

The agent uses the following default configuration:

  • Inference level – Balanced. Provides reliable answers with additional reasoning.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.