Press Release agent

  • Updated

Press Release is an Optimizely Opal agent that creates professional press releases structured for media pickup, from a brief overview of the announcement.

  • Challenge – Writing compelling and newsworthy press releases that capture media attention is a specialized and time-consuming task.
  • Agent outcome – Writes compelling and newsworthy press releases.
  • Value – Time saved, consistent messaging, media attention.

Required Optimizely products

None.

Install agent

Configure instruction

Configure an instruction based on the sample boilerplate press release before installing the agent. The agent uses this instruction to customize the boilerplate and media contact details for your organization.

Install from Agent Directory

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

After configuring your instruction, install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Press Release.

  3. Click Install Agent to add it to your Opal instance.

    screenshot of the Press Release entry in the Opal Agent Directory where Install Agent is highlighted

Use the agent

In Opal Chat, enter @press_release and provide the following details:

  • overview – Details of what the press release is about and any input (quotes or testimonials, for example) to include.
  • (Optional) target audience – Who you are targeting.
  • (Optional) date – Launch date of the press release.
  • (Optional) call to action – What you want people to do after reading this release.

The agent delivers the press release as formatted text with a headline, introduction, body paragraphs, call-to-action, boilerplate, and media contact.

To use the Press Release agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Press Release agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.

Input variables

The Press Release agent takes the following input:

  • overview
  • (Optional) target audience
  • (Optional) date
  • (Optional) call to action

Tools

None.

Additional details

The agent uses the following default configuration:

  • Inference level – Balanced. Provides reliable answers with additional reasoning.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.