Competitive Insights agent

  • Updated

Optimizely Opal's Competitive Insights agent provides a thorough review of competitive intelligence and market research on competitors, focusing on data from the past 30 days. It helps you stay informed about market shifts, identify emerging threats, and uncover strategic opportunities. The agent creates a comprehensive competitive intelligence report with actionable next-best actions for your consideration for a competitive edge.

  • Challenge – Conducting thorough competitive analysis for specific marketing use cases is a complex and time-consuming task.
  • Agent outcome – Provides a comprehensive competitive analysis for marketing use cases.
  • Value – Informed strategy, targeted campaigns.

See Competitive Insights Agent in Optimizely Academy for more information.

Required Optimizely products

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

In Opal,

  1. Go to Agents > Agent Directory.
  2. Select Competitive Insights.

  3. Click Install Agent to add it to your Opal instance. 

Use

In Opal Chat, enter @competitive_insights and provide the following details:

  • Competitor – A competitor name or URL to research. For example, "Acme Corp" or "acme.io".

To use the Competitive Insights agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the Competitive Insights agent. After you activate the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage installed agents for instructions.

Input variables

  • Competitor

Tools

  • browse_web
  • search_web
  • create_canvas

Output

  • Inference level – Pro
  • Creativity – 0.5

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.