Content Ideation agent

  • Updated

Optimizely Opal's Content Ideation agent generates 10 content and campaign ideas for any topic, audience, or quarter by combining live web research with competitor gap analysis and seasonal opportunity mapping. Returns a format-diverse ideation set spanning blog, video, infographic, and podcast so your team always has a high-quality pipeline.

  • Challenge – Consistently generating fresh, relevant content ideas that align with business goals, audience interests, and keyword opportunities can be one of the most time-consuming responsibilities for you. Relying on manual brainstorming sessions and gut instinct makes it difficult to maintain a steady pipeline of ideas that are both strategically sound and competitively differentiated.
  • Agent outcome – The agent produces a structured set of content ideas tailored to a specified topic, target audience, and keyword strategy. Each idea is framed with a recommended angle, content format, and rationale, giving you a ready-to-action ideation output rather than a blank page.
  • Value – The agent keeps content pipelines full without the bottleneck of manual brainstorming, letting you plan further ahead and publish more consistently. By grounding every idea in audience relevance and search opportunity, it ensures that content investment is directed where it drives the most impact.

Required Optimizely products

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

In Opal,

  1. Go to Agents > Agent Directory.
  2. Click Content Ideation.

  3. Click Install Agent to add the agent to your Opal instance. 

Use

To use the Content Ideation agent in Opal Chat, enter @content_ideation and provide details for the following parameters:

  • Topic or theme – Core topic, product area, or campaign theme.
  • Target Audience – Role, industry, or persona.
  • (Optional) Channels / Format Constraints – Which channels are you creating for, and any production limits? For example, 'LinkedIn and X only', 'no filming — graphic and text only', 'short turnaround, low-lift ideas only', 'all content types'. Drives format recommendations and production lift estimates.
  • (Optional) Quarter or Time period – Season or quarter for timely hooks.
  • (Optional) Competitor Websites – Competitor domains to identify content gaps.

To use the Content Ideation agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the Content Ideation agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • Topic or theme 
  • Target Audience 
  • (Optional) Channels / Format Constraints 
  • (Optional) Quarter or Time period 
  • (Optional) Competitor Websites 

Tools

  • search_web
  • browse_web_html

Output

  • Inference level – Pro

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.