Content Ideation agent

  • Updated

Optimizely Opal's Content Ideation agent generates five content and campaign ideas for any topic, audience, or quarter. It combines live web research with competitor gap analysis and seasonal opportunity mapping. The agent returns a format-diverse ideation set spanning blog, video, infographic, and podcast, so your team maintains a full content pipeline.

  • Challenge – Generating content ideas that align with business goals, audience interests, and keyword opportunities is time-consuming. Manual brainstorming and gut instinct make it difficult to maintain a steady pipeline of strategically differentiated ideas.
  • Agent outcome – The agent produces a structured set of content ideas tailored to a specified topic, target audience, and keyword strategy. The agent frames each idea with a recommended angle, content format, and rationale, giving you an actionable output rather than a blank page.
  • Value – The agent keeps content pipelines full, letting you plan further ahead and publish more consistently, without the bottleneck of manual brainstorming. By grounding every idea in audience relevance and search opportunity, the agent directs content investment where it drives the most impact.

Required Optimizely products

None

Install the Content Ideation agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

To install the Content Ideation agent in Opal, complete the following steps:

  1. Go to Agents > Agent Directory.
  2. Click Content Ideation.

  3. Click Install Agent to add the agent to your Opal instance.

    Screenshot of the Agent Directory page in Optimizely Opal where the Install Agent button is highlighted.

Use the Content Ideation agent

To use the Content Ideation agent in Opal Chat, enter @content_ideation and provide details for the following parameters:

  • Topic or theme – Core topic, product area, or campaign theme.
  • Target Audience – Role, industry, or persona.
  • (Optional) Channels / Format Constraints – Which channels are you creating for, and any production limits? For example, 'LinkedIn and X only', 'no filming — graphic and text only', 'short turnaround, low-lift ideas only', 'all content types'. Drives format recommendations and production lift estimates.
  • (Optional) Quarter or Time period – Season or quarter for timely hooks.
  • (Optional) Competitor Websites – Competitor domains to identify content gaps.

The agent returns a numbered list of five content ideas. Each idea includes a title, recommended format, target angle, and rationale.

To use the Content Ideation agent in a workflow agent, drag and drop it into your workflow. See Configure a workflow agent.

Default agent configuration

The Content Ideation agent ships with the following default configuration. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

The Content Ideation agent takes the following input:

  • Topic or theme
  • Target Audience
  • (Optional) Channels / Format Constraints
  • (Optional) Quarter or Time period
  • (Optional) Competitor Websites

Tools

The Content Ideation agent uses the following tools internally to process your request:

  • search_web
  • browse_web_html

Additional configuration

The agent uses the following default configuration:

  • Inference level – Pro. Determines the processing capacity the agent uses. Pro inference provides higher accuracy for complex requests.
  • Files – None. This agent does not use file attachments.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.