Email Ideation agent

  • Updated

Email Ideation is an Optimizely Opal agent that brainstorms five to seven newsletter themes and content angles tailored to a business niche and current goals.

  • Challenge – Content marketers spend too much time staring at blank briefs before generating newsletter ideas.
  • Agent outcome – Five to seven story-driven email concepts with hooks, Call to Actions (CTAs), subject lines, and a creative brief.
  • Value – Structured, goal-aligned newsletter themes move content marketers from ideation to execution faster.

Required Optimizely products

None.

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Email Ideation.

  3. Click Install Agent to add it to your Opal instance.

    Screenshot of the Agent Directory with the Email Ideation agent selected and install agent highlighted.

Use the agent

In Opal Chat, enter @email_ideation and provide the following information:

  • Current Focus – The current business goal or objective. For example, clear summer inventory or educate on a new feature.
  • (Optional) Time of Year – The relevant season or event. For example, Black Friday or Back to School.

The agent delivers five to seven newsletter concepts with hooks, subject lines, CTA strategies, and a creative brief presented in a canvas.

To use the Email Ideation agent in a workflow agent, drag and drop it in your workflow. See Create a workflow agent.

Details

The Email Ideation agent uses the following default settings. After you install the agent (see Install agent), customize these settings for your organization's needs. See Manage agents.

Input variables

The Email Ideation Agent agent uses the following inputs:

  • Current Focus
  • (Optional) Time of Year

Tools

The Email Ideation agent uses the following tools:

  • create_canvas
  • ask_user_question

Additional details

The Email Ideation agent uses the following default configuration:

  • Inference level – Balanced. The agent provides reliable answers with additional reasoning.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.