Competitive Webpage Analysis agent

  • Updated

Competitive Webpage Analysis is an Optimizely Opal agent that compares competitor webpages against your own. The agent captures screenshots of each page and recommends specific changes to improve your page.

  • Challenge – You need to understand what your competitors are doing, identify effective strategies in the market, and find ways to stay ahead.
  • Agent outcome – Returns a report comparing your page against competitors, with screenshots and prioritized recommendations.
  • Value – A clear view of what works in your market and specific changes to outperform competitors.

Required Optimizely products

The Competitive Webpage Analysis agent requires either Optimizely Web Experimentation or Optimizely Feature Experimentation.

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Competitive Webpage Analysis.

  3. Click Install Agent to add it to your Opal instance.

    screenshot of the Competitive Webpage Analysis entry in the Opal Agent Directory where the Install Agent button is highlighted
If Install Agent is disabled, ensure you have the Required Optimizely products connected to your Opal instance.

Use the agent

In Opal Chat, enter @competitive_webpage_analysis and provide the following details:

  • Competitors – One or more competitors to assess, as URLs, company names, or domains, for example Acme Corp or acme.com.
  • Your Page – One or more URLs of your pages to benchmark against.
  • (Optional) Page Type – The type of page to evaluate, such as landing page, home page, or product page. Leave blank to let the agent infer the page type from your page URL.
  • (Optional) Priority Lens – The angle to emphasize in the analysis, such as call to action (CTA) conversion optimization, brand and messaging, or trust and credibility. Leave blank for a balanced analysis across all dimensions.

The agent returns the report as a canvas (an interactive document in Opal Chat that you can edit alongside Opal). The report includes an executive summary, key insights, a competitive landscape overview, best practices observed across competitors, a strengths, weaknesses, opportunities, and threats (SWOT) analysis, prioritized recommendations, and screenshots of each page analyzed. The agent also saves the report as an HTML file.

To use the Competitive Webpage Analysis agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Competitive Webpage Analysis agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage installed agents.

Input variables

The Competitive Webpage Analysis agent takes the following input variables:

  • Competitors
  • Your Page 
  • (Optional) Page Type 
  • (Optional) Priority Lens

Tools

The Competitive Webpage Analysis agent uses the following tools internally to process your request:

  • browse_web
  • browse_web_html
  • create_canvas
  • take_webpage_screenshot
  • write_content_to_file

Additional details

The agent uses the following default configuration:

  • Inference level – Complex. Provides advanced reasoning and detail.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.