Optimizely Opal's Campaign Brief Generation agent creates high-quality, on-format briefs to accelerate campaign planning and improve performance. The agent lets you standardize your brief creation process, ensuring every campaign starts with clear, consistent information. The agent generates comprehensive and consistent briefs, streamlining project initiation. This reduces manual effort, eliminates inconsistencies, and helps teams move from planning to action.
- Challenge – Developing high-quality, standardized campaign briefs is a manual and inconsistent process, slowing down campaign planning.
- Agent outcome – Creates high-quality, on-format campaign briefs.
- Value – Faster planning, standardization, and improved brief quality.
Required Optimizely products
None
Install agent
In Opal,
- Go to Agents > Agent Directory.
- Select Campaign Brief Generation.
-
Click Install Agent to add it to your Opal instance.
Use
In Opal Chat, enter @campaign_brief_generation and provide the following details:
- Campaign type – Type of campaign to create.
- Audience – Target audience for the campaign.
- Objective – Objectives and goals for the campaign.
- Assets – Types of assets needed for the campaign.
To use the Campaign Brief Generation agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.
Details
The following are the default details of the Campaign Brief Generation agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.
Input variables
- Campaign Type
- (Optional) Audience
- (Optional) Objective
- (Optional) Assets Needed
Tools
None
Output
- Inference level – Balanced
- Creativity – 0.5
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.
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