Optimizely Opal's Webinar Follow-up Email Creation agent generates two personalized emails to enhance post-webinar engagement and pipeline. One for attendees to drive next actions and another for non-attendees to encourage on-demand viewing. This streamlines follow-up and maximizes webinar impact.
- Challenge – Crafting personalized and effective follow-up emails after webinars is a repetitive and time-consuming task.
- Agent outcome – Facilitates marketing reviews from multiple expert perspectives.
- Value – Enhanced engagement, personalized communication.
Product requirements
- None
Install agent
In Opal,
- Go to Agents > Agent Directory.
- Select Webinar Follow-up Email Creation.
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Click Install Agent to add it to your Opal instance.
Use
In Opal Chat, enter @webinar_followup_email and provide the following details:
- Webinar details – Details of the webinar, such as title, description, and topic or theme.
- Target personas – Target personas for the email.
- (Optional) Webinar transcript – Transcript of the webinar.
- (Optional) Call to action – Call to action for what users should do after the webinar.
To use the Webinar Follow-up Email Creation agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.
Details
The following are the default details of the Webinar Follow-up Email Creation agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.
Input variables
- Webinar details
- Target personas
- (Optional) Webinar transcript
- (Optional) Call to action
Tools
- None
Output
- Inference Level – Balanced
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.
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