LinkedIn InMail Copy Generation agent

  • Updated

Optimizely Opal's LinkedIn InMail Copy Generation agent crafts engaging headlines, body text, and calls-to-action that align with LinkedIn's professional audience and ad specifications, optimizing for B2B outreach.

  • Challenge – Manually crafting engaging and compliant LinkedIn InMail copy for B2B outreach can be time-consuming and difficult. It requires expertise in copywriting, understanding LinkedIn's professional audience, and adhering to ad specifications to optimize for effective B2B communication.
  • Agent outcome – The agent generates optimized headlines, body text, and calls-to-action specifically designed for LinkedIn InMail. This content is aligned with LinkedIn's professional audience and ad specifications, and it is tailored for B2B outreach.
  • Value – The LinkedIn InMail agent streamlines the content creation process, saving time and resources. It helps ensure that InMail messages are engaging, compliant, and effective for B2B outreach, potentially leading to improved response rates and campaign performance on LinkedIn.

Required Optimizely products

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

In Opal,

  1. Go to Agents > Agent Directory.
  2. Select LinkedIn InMail Copy Generation.

  3. Click Install Agent to add it to your Opal instance.

Use

In Opal Chat, enter @linkedin_inmail_generation and provide the following details:

  • URL – Destination link part of the message.
  • (Optional) Campaign Name – The name of the campaign is you are promoting.
  • (Optional) Sender – Sender of the InMail message.
  • (Optional) Additional Guidance – Notes for creating the InMail.

To use the LinkedIn Inmail Copy Generation agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the LinkedIn Inmail Copy Generation agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • URL
  • (Optional) Campaign Name
  • (Optional) Sender
  • (Optional) Additional Guidance

Tools

  • None

Output

  • Inference level – Standard
  • Creativity – 0.5

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.