Competitive Webpage Analysis agent

  • Updated

Optimizely Opal's Competitive Webpage Analysis agent scans your competitors' websites, captures screenshots, and delivers an actionable report with recommended changes to outperform competitors so you can easily see what is working in your market and how to stay ahead.

  • Challenge – You need to understand what your competitors are doing, identify effective strategies in the market, and find ways to stay ahead.
  • Agent outcome – The agent provides an actionable report, including screenshots of competitor websites and recommended changes to improve my webpage's performance.
  • Value – You can easily see what is working in your market and get clear guidance on how to outperform your competitors.

Required Optimizely products

  • Web Experimentation or Feature Experimentation

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Do the following in Opal:

  1. Go to Agents > Agent Directory.
  2. Select Competitive Webpage Analysis.

  3. Click Install Agent to add it to your Opal instance.

    Competitive Webpage Analysis agent
If Install Agent is disabled, ensure you have the Required Optimizely products connected to your Opal instance.

Use

In Opal Chat, enter @competitive_webpage_analysis and provide the following details:

  • Competitors – Competitors to assess.
  • (Optional) Page Type – The type of page you want to evaluate, such as landing page, home page, or product page.
  • (Optional) Priority Lens – The lens for the analysis, like call to action (CTA) conversion optimization, brand and messaging, or trust and credibility.
  • Your Page – The URL to assess.

To use the Competitive Webpage Analysis agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the Competitive Webpage Analysis agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage installed agents for instructions.

Input variables

  • Competitors
  • Your Page 
  • (Optional) Page Type 
  • (Optional) Priority Lens

Tools

  • browse_web
  • browse_web_html
  • create_canvas
  • take_webpage_screenshot
  • write_content_to_file

Output

  • Inference level – Complex
  • Creativity – 0.5

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.