Subject & Preview Text Ideation agent

  • Updated

Optimizely Opal's Subject & Preview Text Ideation agent analyzes provided email content from Optimizely Campaign to create three highly effective pairs of subject lines and preview texts (focusing on urgency, curiosity, and benefit). It optimizes these pairs to boost open rates, adheres to character limits, and provides a marketing rationale for each suggestion. 

  • Challenge – Crafting compelling subject lines and preview texts for email campaigns that effectively capture audience attention, drive open rates, and adhere to character limits often requires significant brainstorming, understanding of psychological triggers (urgency, curiosity, benefit), and a clear marketing rationale, which marketers can find time-consuming and challenging.
  • Agent outcome – The agent analyzes the provided email content and generates three highly effective pairs of subject lines and preview texts. Each pair is optimized to boost open rates, adheres to character limits, and is strategically focused on either urgency, curiosity, or benefit. It also provides a clear marketing rationale for every suggestion.
  • Value – You can quickly obtain a variety of high-performing subject line and preview text options, saving significant time in content creation. This leads to improved email open rates, better engagement, and a deeper understanding of how different messaging strategies impact campaign performance, ultimately enhancing overall campaign effectiveness of their email campaigns.

Required Optimizely products

  • Optimizely Campaign

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Do the following in Opal:

  1. Go to Agents > Agent Directory.
  2. Select Subject & Preview Text Ideation.

  3. Click Install Agent to add it to your Opal instance. 

    Subject & Preview Text Ideation agent
If Install Agent is disabled, ensure you have the Required Optimizely products connected to your Opal instance.

Use

In Opal Chat, enter @subject_preview_text_ideation and provide the following details:

  • Campaign ID – The ID of a Smart Campaign.
  • Campaign name – The name of a Smart Campaign.
  • Mailing ID – The ID of a message belonging to a Smart Campaign.
  • Website URL – The URL of the online version of a mailing.

To use the Subject & Preview Text Ideation agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the Subject & Preview Text Ideation agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • (Optional) campaignId
  • (Optional) campaignName
  • (Optional) mailingId
  • (Optional) website_url

Tools

  • campaign_get_smart_campaign_message_content
  • campaign_get_smart_campaign
  • campaign_get_smart_campaign_messages
  • campaign_get_smart_campaign_list
  • browse_web
  • browse_web_html

Output

  • Inference level – Balanced 
  • Creativity – 0.6

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.