Optimizely Data Platform (ODP) is a Shopify Plus Partner with a robust and simple-to-install integration. It provides data to accomplish standard campaigns and unlock many possibilities.
The following data is integrated.
Historical | On-Going | Type | |
Customer Data |
Yes | Yes |
created updated |
Consent Data |
Yes | Yes |
created updated |
Order Data | Yes | Yes |
purchase cancel return refund |
Product Data | Yes | Yes |
created updated |
Website Data | No | Yes |
pageviews product page views add to cart remove from cart |
To comply with Shopify's Terms of Service, the integration syncs email consent data for existing Shopify customers to the Shopify Accepts Marketing field nightly when changes occur in ODP. ODP does not create new Shopify customers and only updates existing customers.
Integrations installed after mid-March 2020 follow this process.
Configure Shopify
- In your ODP account, go to Account Settings > Integrations > Shopify.
- Enter your store name and click Log In.
- Log in to Shopify.
- Select Install unlisted app to grant the ODP app the required integration permissions.
- Start your historical data import in ODP by selecting Start Bulk Import. The import could take up to a few hours depending on the number of historical orders and customers that you have.
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