Regional availability of integrations in ODP

  • Updated

The following tables outline the third-party integrations available in Optimizely Data Platform (ODP). Each integration either sends data into (ingest) or out of (activation) ODP:

  • Ingest – Data is sent into ODP from another system. For example, with the Zendesk integration, ODP ingests customer service ticket data from Zendesk (the data flows from Zendesk into ODP).
  • Activation – Data is sent out of ODP to another system. For example, with the Facebook integration, ODP activates segments by sending them to Facebook for targeted advertising (the data flows from ODP to Facebook).

ODP integrations available in the App Directory

Integration US EMEA APJ

Ingest/

Activation

Description
6sense Yes Yes Yes Ingest Sync your customer data from 6sense to Optimizely Data Platform (ODP) to enrich your customer profiles, reports, and segmentation.
Amplitude (CDP audience sync) Yes Yes No Ingest Import Amplitude audiences into ODP as real-time segments, then use those segments in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration.
Criteo Yes Yes Yes Activation Sync pre-defined segments to Criteo for targeted advertising.
Delighted Yes Yes Yes Ingest Sync Delighted NPS scores to ODP customer profiles. Imports the last 12 months of data when you configure the integration.
Digioh Yes Yes Yes Ingest Collect leads captured by Digioh forms and pop-ups in ODP.
Facebook Lead Capture Yes Yes Yes Ingest Collect leads captured by Facebook lead ads in ODP.
FullContact Yes Yes Yes Ingest Enrich ODP customer profiles with third-party demographic data from FullContact.
Google Audience Sync Yes Yes Yes Activation Sync ODP segments to Google's Ads platform for targeted ad campaigns.
Gorgias Collect Yes Yes Yes Ingest Sync a set of customer attributes to ODP customer profiles that represent customer service and NPS survey data.
Gorgias Sync Yes Yes Yes Activation Sync ODP customer attributes to the Gorgias customer profile for service rep visibility.
HubSpot Marketing Segment Sync Yes Yes Yes Activation Sync ODP segments (legacy) and customer data to HubSpot Marketing for targeted and personalized marketing activation.
Justuno Yes Yes Yes Ingest Collect leads in ODP that Justuno forms and pop-ups generate.
Klaviyo Collect Yes Yes Yes Ingest Sync Klaviyo email campaign events (send, open, click, spam report, unsubscribe) to ODP.
Klaviyo Sync Yes Yes Yes Activation Sync ODP customers and customer attributes to Klaviyo once per day.
Klevu Yes No No Ingest Capture site search data from Klevu on ODP customer profiles.
Linked Lead Gen Yes Yes Yes Ingest Sync LinkedIn Lead Gen Forms data to ODP to use in ODP segmentation and activations.
LoyaltyLion Yes Yes Yes Ingest Sync LoyaltyLion loyalty data to ODP customer profiles. ODP imports all historical data when you configure the integration.
Mailchimp Sync Yes Yes Yes Activation Sync ODP customer attributes and list data to corresponding customer profiles in Mailchimp. Updates once per day.
Marketo Yes Yes Yes Ingest Sync your customer data from Marketo to Optimizely Data Platform (ODP) to enrich your customer profiles, reports, and segmentation.
mParticle Segment Sync (CDP audience sync) Yes Yes Yes Ingest Import mParticle audiences into ODP as real-time segments, then use those segments in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration.
Privy Yes Yes Yes Ingest Collect leads in ODP that Privy forms and pop-ups generate.
RSS Blog Sync Yes Yes Yes Ingest Sync blog post data (author, title, date published and so on to ODP and track visitor interactions with posts.
ReCharge Yes Yes Yes Ingest Sync Recharge customer attributes and subscription events into ODP.
Salesforce Audience Sync Yes Yes Yes Activation Sync segments from ODP to Salesforce Marketing Cloud (SFMC).
Salesforce CRM Sync Yes Yes Yes Ingest Sync Salesforce CRM data into ODP to enrich customer profiles.
Salesforce Marketing Cloud Campaign Data Sync Yes Yes Yes Ingest Sync email campaign data from SFMC to ODP to enrich customer profiles.
Shopify Blog Sync Yes Yes Yes Ingest Sync Shopify blog post data (author, title, date published and so on) to ODP and track visitor interactions with posts.
Shopify Discount Codes Yes No No Ingest Generate Shopify coupon codes from ODP and dynamically assign unique coupon codes to customers.
Smile.io Yes Yes Yes Ingest Sync Smile.io loyalty data to ODP customer profiles.
Snapchat Audience Sync Yes Yes Yes Activation Sync ODP customer data to your Snapchat Ads account.
Swym Yes Yes Yes Ingest Sync Swym wish list and back-in-stock data to ODP customer profiles.
Tealium (CDP audience sync) Yes Yes Yes Ingest Import Tealium AudienceStream audiences into ODP as real-time segments, then use those segments in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration.
Twilio Segment Optimizely Data Platform destination Yes Yes Yes Ingest Import Twilio Segment customer data into ODP to enrich customer profiles, reports, and segmentation.
Twilio Segment Engage audiences (CDP audience sync) Yes Yes Yes Ingest Import Twilio Segment Engage audiences into ODP as real-time segments, then use those segments in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration.
Yotpo Swell Yes Yes Yes Ingest Sync Yotpo Swell loyalty events and data to ODP customer profiles.
Yotpo Ratings & Reviews Yes Yes Yes Ingest Sync Yotpo product reviews and ratings data to ODP customer profiles.
Zaius Channel Yes No No Ingest Update customer attributes using ODP campaigns.
Zapier Yes No No Ingest Create Zapier zaps to send data into ODP. (Private App)
Zeotap Segment Sync (CDP audience sync) Yes Yes Yes Ingest Import Zeotap audiences into ODP as real-time segments, then use those segments for advanced audience targeting in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration.

 

ODP integrations with other Optimizely products

Integration US EMEA APJ

Ingest/

Activation

Description
Optimizely Content Management System (CMS) Yes Yes Yes Ingest Use sample JavaScript from Optimizely CMS to start syncing site behavior, form submissions, and video interactions into ODP.
Optimizely Customized Commerce Yes Yes Yes Ingest Sync customers, products, orders, and shopping behavior events to ODP.
Optimizely Content Intelligence Yes Yes Yes Ingest Populate your ODP visitor, lead, and customer profiles with the top 3 topic interests generated by Optimizely Content Intelligence.
Optimizely Feature Experimentation Yes Yes Yes Activation Use ODP segments as audiences in Optimizely Feature Experimentation. Reliant on ODP real-time segments.
Optimizely Web Experimentation Yes Yes Yes Activation Use ODP segments as audiences in Optimizely Web Experimentation. Reliant on ODP real-time segments.
Optimizely Visitor Groups Yes Yes Yes Activation Access ODP segments within Optimizely Content Management System (CMS) visitor groups for dynamic website content. Reliant on ODP real-time segments.

 

ODP integrations available in Account Settings > Integrations

Integration US EMEA APJ

Ingest/

Activation

Description
Amazon S3 (AWS) Yes Yes Yes

Ingest/

Activation

Dedicated S3 buckets for data ingest and data activation.
Facebook Segment Sync Yes Yes Yes Activation Sync ODP segments to Facebook Ad Manager for targeted ad campaigns on Facebook and Instagram.
Google Tag Manager Yes Yes Yes Ingest Install the account JavaScript tag and additional event tags via GTM to sync website data into ODP.
HubSpot Email Sync Yes No No Ingest Sync email addresses and email campaign interactions from HubSpot to ODP. Updates hourly. Syncs all contacts and last 60 days of email activity.
Shopify API Yes No No Ingest Sync customers, products, orders, and on-site shopping behavior to ODP customer profiles.
Tealium (Legacy) Yes (Legacy) No No Ingest (Legacy) Sync ecommerce events from Tealium into ODP.
Magento v1 Yes No No Ingest Syncs customers, products, orders, and on-site shopping behavior to ODP customer profiles.
Magento v2 Yes No No Ingest Syncs customers, products, orders and on-site shopping behavior to ODP customer profiles. Works with Magento versions 2.3 and older.
Zendesk Yes No No Ingest Sync Zendesk service ticket, NPS events and data to the ODP customer profiles. Imports all history upon install and then updates every 15 minutes.