The following tables outline the third-party integrations available in Optimizely Data Platform (ODP). Each integration either sends data into (ingest) or out of (activation) ODP:
- Ingest – Data is sent into ODP from another system. For example, with the Zendesk integration, ODP ingests customer service ticket data from Zendesk (the data flows from Zendesk into ODP).
- Activation – Data is sent out of ODP to another system. For example, with the Facebook integration, ODP activates segments by sending them to Facebook for targeted advertising (the data flows from ODP to Facebook).
ODP integrations available in the App Directory
| Integration | US | EMEA | APJ |
Ingest/ Activation |
Description |
|---|---|---|---|---|---|
| Criteo | Yes | No | No | Activation | Sync pre-defined segments to Criteo for targeted advertising. |
| Delighted | Yes | Yes | Yes | Ingest | Sync Delighted NPS scores to ODP customer profiles. Imports the last 12 months of data when you configure the integration. |
| Digioh | Yes | Yes | Yes | Ingest | Collect leads captured by Digioh forms and pop-ups in ODP. |
| Facebook Lead Capture | Yes | Yes | Yes | Ingest | Collect leads captured by Facebook lead ads in ODP. |
| FullContact | Yes | Yes | Yes | Ingest | Enrich ODP customer profiles with third-party demographic data from FullContact. |
| Google Audience Sync | Yes | Yes | Yes | Activation | Sync ODP segments to Google's Ads platform for targeted ad campaigns. |
| Gorgias Collect | Yes | Yes | Yes | Ingest | Sync a set of customer attributes to ODP customer profiles that represent customer service and NPS survey data. |
| Gorgias Sync | Yes | Yes | Yes | Activation | Sync ODP customer attributes to the Gorgias customer profile for service rep visibility. |
| HubSpot Marketing Segment Sync | Yes | Yes | Yes | Activation | Sync ODP segments (legacy) and customer data to HubSpot Marketing for targeted and personalized marketing activation. |
| Justuno | Yes | Yes | Yes | Ingest | Collect leads in ODP that Justuno forms and pop-ups generate. |
| Klaviyo Collect | Yes | Yes | Yes | Ingest | Sync Klaviyo email campaign events (send, open, click, spam report, unsubscribe) to ODP. |
| Klaviyo Sync | Yes | Yes | Yes | Activation | Sync ODP customers and customer attributes to Klaviyo once per day. |
| Klevu | Yes | No | No | Ingest | Capture site search data from Klevu on ODP customer profiles. |
| LoyaltyLion | Yes | Yes | Yes | Ingest | Sync LoyaltyLion loyalty data to ODP customer profiles. ODP imports all historical data when you configure the integration. |
| Mailchimp Sync | Yes | Yes | Yes | Activation | Sync ODP customer attributes and list data to corresponding customer profiles in Mailchimp. Updates once per day. |
| mParticle Segment Sync (pass-through) | Yes (beta) | Yes (beta) | Yes (beta) | Ingest | Import mParticle audiences into ODP as real-time segments, then use those segments for advanced audience targeting in Optimizely Experimentation or CMS 11 & 12. This is a pass-through integration. |
| Privy | Yes | Yes | Yes | Ingest | Collect leads in ODP that Privy forms and pop-ups generate. |
| RSS Blog Sync | Yes | Yes | Yes | Ingest | Sync blog post data (author, title, date published and so on to ODP and track visitor interactions with posts. |
| ReCharge | Yes | Yes | Yes | Ingest | Sync Recharge customer attributes and subscription events into ODP. |
| Salesforce Audience Sync | Yes | Yes | Yes | Activation | Sync segments from ODP to Salesforce Marketing Cloud (SFMC). |
| Salesforce CRM Sync | Yes (beta) | Yes (beta) | Yes (beta) | Ingest | Sync Salesforce CRM data into ODP to enrich customer profiles. |
| Salesforce Marketing Cloud Campaign Data Sync | Yes | Yes | Yes | Ingest | Sync email campaign data from SFMC to ODP to enrich customer profiles. |
| Shopify Blog Sync | Yes | Yes | Yes | Ingest | Sync Shopify blog post data (author, title, date published and so on) to ODP and track visitor interactions with posts. |
| Shopify Discount Codes | Yes | No | No | Ingest | Generate Shopify coupon codes from ODP and dynamically assign unique coupon codes to customers. |
| Smile.io | Yes | Yes | Yes | Ingest | Sync Smile.io loyalty data to ODP customer profiles. |
| Snapchat Audience Sync | Yes | Yes | Yes | Activation | Sync ODP customer data to your Snapchat Ads account. |
| Swym | Yes | Yes | Yes | Ingest | Sync Swym wish list and back-in-stock data to ODP customer profiles. |
| Tealium (pass-through) | Yes (beta) | Yes (beta) | Yes (beta) | Ingest | Import your Tealium AudienceStream audiences to ODP as real-time segments, then use those segments for advanced audience targeting in Optimizely Experimentation or CMS 11 & 12. This is a pass-through integration. |
| Twilio Segment (pass-through) | Yes (beta) | Yes (beta) | Yes (beta) | Ingest | Import your Twilio Segment Engage audiences to ODP as real-time segments, then use those segments for advanced audience targeting in Optimizely Experimentation or CMS 11 & 12. This is a pass-through integration. |
| Yotpo Swell | Yes | Yes | Yes | Ingest | Sync Yotpo Swell loyalty events and data to ODP customer profiles. |
| Yotpo Ratings & Reviews | Yes | Yes | Yes | Ingest | Sync Yotpo product reviews and ratings data to ODP customer profiles. |
| Zaius Channel | Yes | No | No | Ingest | Update customer attributes using ODP campaigns. |
| Zapier | Yes | No | No | Ingest | Create Zapier zaps to send data into ODP. (Private App) |
| Zeotap Segment Sync (pass-through) | Yes (beta) | Yes (beta) | Yes (beta) | Ingest | Import Zeotap audiences into ODP as real-time segments, then use those segments for advanced audience targeting in Optimizely Experimentation or CMS 11 & 12. This is a pass-through integration. |
ODP integrations with other Optimizely products
| Integration | US | EMEA | APJ |
Ingest/ Activation |
Description |
|---|---|---|---|---|---|
| Optimizely Content Management System (CMS) | Yes | Yes | Yes | Ingest | Use sample JavaScript from Optimizely CMS to start syncing site behavior, form submissions, and video interactions into ODP. |
| Optimizely Customized Commerce | Yes | Yes | Yes | Ingest | Sync customers, products, orders, and shopping behavior events to ODP. |
| Optimizely Content Intelligence | Yes | Yes | Yes | Ingest | Populate your ODP visitor, lead, and customer profiles with the top 3 topic interests generated by Optimizely Content Intelligence. |
| Optimizely Web Experimentation (Advanced Audience Targeting with ODP) | Yes (private beta) | No | No | Activation | Use ODP segments as audiences in Optimizely Web Experimentation. Reliant on ODP real-time segments. |
| Optimizely Visitor Groups | Yes (private beta) | No | No | Activation | Access ODP segments within Optimizely Content Management System (CMS) visitor groups for dynamic website content. |
ODP integrations available in Account Settings > Integrations
| Integration | US | EMEA | APJ |
Ingest/ Activation |
Description |
|---|---|---|---|---|---|
| Amazon S3 (AWS) | Yes | Yes | Yes |
Ingest/ Activation |
Dedicated S3 buckets for data ingest and data activation. |
| Facebook Segment Sync | Yes | Yes | Yes | Activation | Sync ODP segments to Facebook Ad Manager for targeted ad campaigns on Facebook and Instagram. |
| Google Tag Manager | Yes | Yes | Yes | Ingest | Install the account JavaScript tag and additional event tags via GTM to sync website data into ODP. |
| HubSpot Email Sync | Yes | No | No | Ingest | Sync email addresses and email campaign interactions from HubSpot to ODP. Updates hourly. Syncs all contacts and last 60 days of email activity. |
| Shopify API | Yes | No | No | Ingest | Sync customers, products, orders, and on-site shopping behavior to ODP customer profiles. |
| Tealium (Legacy) | Yes (Legacy) | No | No | Ingest | (Legacy) Sync ecommerce events from Tealium into ODP. |
| Magento v1 | Yes | No | No | Ingest | Syncs customers, products, orders, and on-site shopping behavior to ODP customer profiles. |
| Magento v2 | Yes | No | No | Ingest | Syncs customers, products, orders and on-site shopping behavior to ODP customer profiles. Works with Magento versions 2.3 and older. |
| Zendesk | Yes | No | No | Ingest | Sync Zendesk service ticket, NPS events and data to the ODP customer profiles. Imports all history upon install and then updates every 15 minutes. |
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