The timeframe setting determines how much time is used during the first step of the dynamic grid. This option allows further refinement of the grid's content as the timeframe does not need to match the timing constraints of a campaign's enrollment segment.
Configure the setting
The timeframe setting is configurable when placing or editing a dynamic grid with the following timeframes:
- Since qualifying for campaign – The platform automatically matches the timing component of a campaign's segment to the touchpoint content.
- In the last – The user sets a timeframe that occurred in the past. This choice will affect the content permitted to display in a touchpoint's gird.
- Between – The user sets a timeframe range in increments of years down to seconds. This choice will affect the content permitted to display in a touchpoint's gird.
To review the setting when placing a dynamic grid for the first time, follow the steps below:
To review the setting for a dynamic grid that has already been placed, follow these steps instead:
When to use Since qualifying
This setting is recommended for most situations as it ensures consistency between a campaign segment's behavior and the dynamic grid.
Consider a cart abandonment campaign. The campaign's segment contains a behavior that targets customers who have abandoned their cart in the last 4 hours. The first touchpoint has a dynamic grid which uses the same cart abandonment behavior to include products that those customers abandoned. Instead of manually choosing a timeframe of "in the last 4 hours" to match the targeting of the segment, the platform can do the math with Since qualifying for campaign.
Imagine that the campaign has a second touchpoint which is sent 24 hours after the first. Use Since qualifying for campaign instead of manually choosing a timeframe of "in the last 28 hours" to accommodate the combined timeframes of both touchpoints.
When not to use Since qualifying
This setting is ineffective for the touchpoint of a campaign when the behavior used in the dynamic grid does not also get used in the campaign's segment. Since qualifying for campaign uses the timeframe used in the segment's behavior and the time since sending the first touchpoint. If there is no period referenced in the segment's behavior and the first touchpoint has yet to send, the option will return no products.