Add bounce or exit rate metric to an experiment

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You can configure bounce rate and exit rate metrics on pageview events and then add them to new or already-running experiments. See Bounce and exit rate metrics for information.

When you add bounce or exit rate metrics to a running experiment, they are calculated retroactively, back to the beginning of the experiment.

Add bounce rate or exit rate metric

  1. Select an experiment or campaign, or create one.
  2. Click Metrics.
  3. Select the pageview event you want to use as a metric.
  4. Select Decrease as the winning direction. Typically, the goal is to decrease bounce and exit rates by making your website more engaging.
  5. Select bounce rate or exit rate from the measurements drop-down list.
  6. Click Save.