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You can configure bounce rate and exit rate metrics on pageview events and then add them to new or already-running experiments. See Bounce and exit rate metrics for information.
Add bounce rate or exit rate metric
Without the metrics module
- Select an experiment or campaign, or create one.
- Click Metrics.
- Select the pageview event you want to use as a metric.
- Select Decrease as the winning direction. Typically, the goal is to decrease bounce and exit rates by making your website more engaging.
- Select bounce rate or exit rate from the measurements drop-down list.
- Click Save to Experiment.
- Click Save.
With the metrics module
To create a one-time bounce rate or exit rate metric, complete the following:
- Select an experiment or campaign, or create one.
- Click Metrics.
- Click Browse and select Create one-time metric.
- Select Page Event Metric for the Metric Type.
- (Optional) Enter a Name. If you do not enter a name, Web Experimentation creates one automatically.
- (Optional) Enter a Description.
- Select the pageview event you want to use as a metric.
- Select Decrease as the winning direction. Typically, the goal is to decrease bounce and exit rates by making your website more engaging.
- Select bounce rate or exit rate from the measurements drop-down list.
- Click Save on the Create one-time Metric page.
- Click Save on the Metrics page.
To create a reusable bounce rate or exit rate metric, complete the following:
- Click Metrics.
- Click Create New Metric.
- Select Page Event Metric for the Metric Type.
- (Optional) Enter a Name. If you do not enter a name, Web Experimentation creates one automatically.
Cross-project metrics must be unique. See the Metric creation requirement section of the metrics module documentation for information.
- (Optional) Enter a Description.
- Select the pageview event you want to use as a metric.
- Select Decrease as the winning direction. Typically, the goal is to decrease bounce and exit rates by making your website more engaging.
- Select bounce rate or exit rate from the measurements drop-down list.
- (Optional) Select Cross-project metric to make the metric available across your Experimentation projects.
- Click Save.
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