- Optimizely Web Experimentation
You can configure bounce rate and exit rate metrics on pageview events, then add them to new or already-running experiments. For more information on what bounce and exit rates are, and how to interpret them, see Bounce and exit rate metrics.
To add a bounce rate or exit rate metric to a new experiment:
- On the Experiments page, create an experiment or select an existing one.
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Click Metrics.
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Select the pageview event you want to use as a metric.
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Select Decrease as the winning direction.
The goal is typically to decrease bounce and exit rates by making your website more engaging. -
Select bounce rate or exit rate from the measurements drop-down list.
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Click Save to Experiment.
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Click Save.