Edit a metric

  • Updated
  • Optimizely Web Experimentation
  • Optimizely Personalization

After you create a metric in Optimizely Web Experimentation or Optimizely Personalization, you can edit it to change its name, winning direction, or measurement.

Edit metrics with the metrics module

The metrics module is in beta. Contact your Customer Success Manager or Optimizely Support for information.

If your organization has access to the metrics module, you can edit your metrics directly through the metrics module.

  1. Click Metrics to open the metrics module.
  2. Select the metric you want to change or click More (...) and select Edit.
  3. Edit the metric as needed.
  4. Click Save on the Edit Metric page.
  5. Click Save Metic on the Save Edit page.

Edit metrics from an experiment or campaign

Without the metrics module

If your organization does not have access to the metrics module, complete the following steps:

  1. Select the experiment or campaign whose metrics you want to change.
  2. Click Metrics.
  3. Click More (...) and select Edit for the metric you want to change.

    Edit metric from the Metrics page

  4. Edit the metric as needed.
  5. Click Save on the Edit Metric page.
  6. Click Save on the Metrics page.

With the metrics module

If your organization has access to the metrics module, complete the following:

  1. Select the experiment or campaign whose metrics you want to change.
  2. Click Metrics.
  3. Click Manage Metrics to open the metrics module.

    Click Manage Metrics from the Metrics page.

  4. Complete steps 3-5 in the Edit metrics on the Metrics page section.

Edit metrics on the Optimizely Experimentation Results page

You should not edit a metric in a running experiment or campaign. Doing so can change the statistical significance of other metrics in the same experiment or campaign. See the False discovery rate control section.

Without the metrics module

To edit your metrics without the metrics module, complete the following:

  1. Click Results for the experiment or campaign whose metrics you want to change.
  2. Click Edit.

    Click Edit from the Results page.

  3. Click Metrics.
  4. Click More (...) and select Edit for the metric you want to change.
  5. Edit the metric as needed.
  6. Click Save on the Edit Metric page.
  7. Click Save on the Metrics page.

With the metrics module

Click Results for the experiment or campaign whose metrics you want to change to open the Optimizely Experimentation Results page.

Option one

  1. Click Edit.

    Click edit on the results page

  2. Click Metrics.
  3. Click Manage Metrics to open the metrics module.
  4. Use the options in the metrics module to edit your metric. For detailed steps, see the Edit metrics on the Metrics page section.

Option two

  1. Click More (...).
  2. Select Manage Metrics.
  3. Click Manage Metrics to open the metrics module.
  4. Use the options in the metrics module to edit your metric. For detailed steps, see the Edit metrics on the Metrics page section.

False discovery rate control

Optimizely balances confidence and speed of results by controlling the false discovery rate for metrics currently appearing on the Experiment Results page and Personalization Campaign Results page. If you change the metrics during an experiment, it alters the number and nature of the hypotheses being tested, which can affect the false discovery rate control calculations.

Keeping metrics consistent throughout an experiment or campaign reduces the risk of cherry-picking and helps ensure statistical accuracy. These cherry-picked results may present a misleading picture. Excessive metric changes after an experiment or campaign has started may invalidate Optimizely's guarantees regarding false detection.