Schedule experiments and experiences

  • Updated
  • Optimizely Web Experimentation
  • Optimizely Performance Edge

Use the Optimizely Experiment Scheduler to start and stop experiments at a specific time.

Optimizely's Experiment Scheduler lets you schedule your experiments and campaigns. An email notifies you when an experiment starts or stops. The Experiment Scheduler sets your experiment's start and end times based on the time zone you select.

The experiment scheduler automatically adjusts for the time zone you select. You do not need to calculate GMT offset to schedule your experiments accurately.

Experiments can only start or stop on the hour. If you want to turn on an experiment or personalized experience only during certain times of day, use audience conditions.

Optimizely Performance Edge is an experimentation product that delivers faster performance than previous versions of Optimizely as it relies on a streamlined microsnippet which limits the range of available features. 

Optimizely Performance Edge and Optimizely Web schedule experiments in the same way.

Experiment Scheduler in Optimizely Web Personalization

In Optimizely Web Personalization, you can schedule individual experiences to stop and start:

  1. Go to Experiments. Select a campaign.

  2. Click ... for your existing campaign variation and select Manage Schedule.

  3. Select a date and time for the Start Time and the End Time of your experience. 

  4. Select a time zone from the drop-down list.

  5. Click Save to schedule the experience in your campaign.

In Optimizely Web Personalization campaigns, both the campaign and the experience must be set to running for the experience to run. When using the scheduler for experiences within a Personalization campaign, ensure that the entire campaign is running when the experience is set to start.

Experiment Scheduler in Optimizely Web Experimentation

To schedule an experiment in Optimizely Web Experimentation:

  1. Go to Experiments. Select an experiment.

  2. Click Schedule.

  3. Select a date and time for the Start Time and the End Time of your experiment.

  4. Select a time zone from the drop-down list.

  5. Click Save to schedule your experiment.

Your experiment is now scheduled and runs at the date and time you specified in the selected time zone.

If your experiment has unpublished changes when you create the schedule, publish these changes before the scheduled start time for the changes to go live.