Schedule experiments and experiences

  • Updated
  • Optimizely Web Experimentation
  • Optimizely Personalization
  • Optimizely Performance Edge

Use Optimizely Experimentation to schedule experiments and campaigns to start and stop at a specific time. You receive an email notification when an experiment or campaign starts or stops. The start and end times are based on the time zone you select. You do not need to calculate GMT offset to schedule your experiments accurately.

Experiments can only start or stop on the hour. If you want to turn on an experiment or personalized experience only during certain times of day, use audience conditions.

Optimizely Performance Edge is an experimentation product that delivers faster performance than previous versions of Optimizely as it relies on a streamlined microsnippet which limits the range of available features. 

Optimizely Performance Edge and Optimizely Web schedule experiments in the same way.

Optimizely Personalization

  1. Go to Optimizations and select a campaign.

  2. Click ... for your existing campaign variation and select Manage Schedule.

  3. Select a date and time for the Start Time and the End Time of your experience. 

  4. Select a time zone from the drop-down list.

  5. Click Save to schedule the experience in your campaign.

In Optimizely Personalization campaigns, both the campaign and the experience must be set to running for the experience to run. When using the scheduler for experiences within a Personalization campaign, ensure that the entire campaign is running when the experience is set to start.

Optimizely Web Experimentation

  1. Go to Experiments and select an experiment.

  2. Click Schedule.

  3. Select a date and time for the Start Time and the End Time of your experiment.

  4. Select a time zone from the drop-down list.

  5. Click Save to schedule your experiment.

Your experiment is now scheduled and runs at the date and time you specified in the selected time zone.

If your experiment has unpublished changes when you create the schedule, publish them before the scheduled start time for them to go live.