Manage experiments and campaigns

  • Updated
  • Optimizely Web Experimentation

In Optimizely Web Experimentation, you can manage experiments and campaigns. This includes the following:

  • Filter experiments and campaigns by status. 
  • Create, duplicate, and archive experiments and campaigns.
  • Rename experiments and campaigns.

Experiments and campaigns live in projects. Learn to manage your projects in Optimizely Web Experimentation.

Optimizely Web Experimentation campaigns can have the following statuses:

  • Running – The experiment is live and running on your site (as long as the Snippet is present).

  • Paused – The experiment was running but is currently no trunning. Visitors who were in this experiment while it was live will not continue to see the experiment.

  • Draft – The experiment is not yet live on your site.

  • Archived – The experiment is not actively used and will not be included in the snippet.

Filter

To see experiments and campaigns by status, click the status drop-down menu and select a status to filter by.

status-drop-down.png

Duplicate

Experiments can be duplicated within their current projects. 

To duplicate the experiment, click the More (...) icon and select Duplicate.

duplicate_projec.png

Select Duplicate Experiment on the confirmation modal. 

duplicate-experiment-pop-up.png

Click Done to close the Experiment Duplicated modal.

The Experiments overview page should refresh, and your duplicated experiment/campaign with the name "Copy Of [Name]" displays with the same status as the initial experiment. 

copy-of-experiment.png

Archive

You can archive an experiment. When you archive an experiment, you create a snapshot of that experiment's results. You can still reference the experiment details and view its results.

To archive the experiment, click the More (...) icon and select Archive.

archive-experiment.png

Select Archive on the confirmation page. 

Rename

  1. Click the name of the experiment you want to rename.

  2. Click Settings in the Manage Experiment panel. rename-experiment.png

  3. Edit the experiment name.

  4. Click Save.

Delete

In Optimizely Web Experimentation, you cannot delete experiments or campaigns. Instead, you can archive them.