Manage experiments and campaigns

  • Updated
This topic describes how to:
  • Filter experiments and campaigns by status
  • Create, duplicate, and archive experiments and campaigns
  • Rename experiments and campaigns

Optimizely Web Experimentation and Optimizely Web Personalization campaigns can have the following statuses:

  • Running: The experiment is live and running on your site (as long as the Snippet is present).

  • Paused: The experiment was running but is currently not running. Visitors who were in this experiment while it was live will not continue to see the experiment.

  • Draft: The experiment is not yet live on your site.

  • Archived: The experiment is not actively used and will not be included in the snippet.


To see experiments and campaigns by status, click the status drop-down menu and select a status to filter by.



Experiments can be duplicated within their current projects. 

To duplicate the experiment, click the Actions (...) icon and select Duplicate.


Select Duplicate Experiment on the confirmation modal. 


Click Done to close the Experiment Duplicated modal.

Wait another moment for the Experiments overview page to refresh, and you will see your duplicated Experiment/Campaign with the naming convention "Copy Of [Name]". It will have the same Status as the initial experiment. 



Experiments can be archived. Once an experiment has been archived, you cannot unarchive it. 

When you archive an experiment, you create a snapshot of that experiment's results. You will still be able to reference the experiment details and view its results. You will NOT be able to unarchive the experiment or segment its results page after it has been archived. 

To archive, the experiment, click the Actions (...) icon and select Archive.


Select Archive on the confirmation page. 


  1. From the Experiments dashboard, click the name of the experiment you want to rename.

  2. In the Manage Experiment panel, click Settings. rename-experiment.png

  3. In the Name field, edit the experiment name.

  4. Click Save.


In Optimizely Web Experimentation, it is impossible to delete experiments or campaigns. Instead, you can archive them.

Related articles