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  2. Web Experimentation
  3. Build experiments
  4. Experiment configuration

Experiment configuration

Configure the building blocks and guardrails of Web Experimentation by defining pages, tags, and events, deciding when and how traffic flows, moving from draft to launch to archive, and rolling out winners.

  • Configure a page
  • Configure a tag
  • Configure events
  • Schedule experiments and experiences
  • Update traffic allocation and distribution
  • Archive and unarchive experiments
  • Manage experiments and campaigns
  • Preview and publish your experiment
  • Deploy a winning variation
  • Create multi-page (funnel) tests in Optimizely Web Experimentation
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