Deploy a winning variation

This feature is currently in beta. Contact your Customer Success Manager or sign up for the beta on Optimizely.com.

If you see a winning variation on your Experiment Results page, you may decide to deploy that variation to route incoming traffic to the winner to increase conversions. Instead of relying on developer resources to implement the winner in your source code, you can now use Optimizely Web Experimentation to deploy the winning variation instantly. See the interactive demo.

Deploying a variation stops collecting results and does not consume impressions.

Deploy a variation upon concluding

1. Go to the experiment and change the Status to Conclude.

2. Check the box for Conclude and deploy in the Conclude Experiment pop-up modal that displays.

   

3. Click Next.
   
4. Select which Variation to deploy.
5. Choose which visitors see the variation. Select Everyone, Current Audience (if your experiment targets a specific segment), or Other Audience to select a different audience
6. Enter the desired Traffic Allocation.
7. Click Deploy.

Deploy a variation after concluding

You can also deploy a variation from any concluded experiment.

1. Go to your concluded experiment.
2. Go to Variations.
3. Click More (...) beside the variation you want to deploy.
4. Click Deploy.
   
5. Choose which visitors see the variation. Select Everyone, Current Audience (if your experiment targets a specific segment), or Other Audience to select a different audience.
6. Enter the desired Traffic Allocation.
7. Click Deploy.

View a deployed variation

To view the deployed variation, go to Optimizations and filter the Status by Concluded. You see Deployed under the status of the A/B test that you created from the winning variation.

Click on the experiment and go to Design > Variations. You can see a Deployed tag beside the variation receiving the traffic.

You can also see that Web Experimentation deployed the test on the Results page.

Undeploy a variation

1. Go to your concluded experiment with the deployed variation.
2. Go to Variations.
3. Click More (...) beside your deployed variation.
4. Click Undeploy.

   

5. Click Undeploy on the modal that displays.