Anniversaries are opportunities to contact your customers and maybe include a coupon. You can use the dates of registering with your site, newsletter signup, or a birthday, provided in an optional form field.
For example, set up a target group formatted as recipient list field: birthday: is anniversary. You may want to include a coupon in a birthday mailing. Create three mailings:
- one with an image for men
- one with an image for women
- one (labeled "fallback" in the image below) with a neutral image for recipients whose gender is unknown
The following steps set up this example.
- Use the Advanced node as the starting node. This queries target groups at set intervals. With birthday mailings, a target group should be screened daily for has birthday.
- Create a branch node to sort recipients by gender.
- Each group receives the appropriate birthday mailing.
- Recipients whose gender is unknown receive the third mailing.
You may set up an anniversary campaign in the same manner. Change the target group to has anniversary.
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