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Reports are valuable tools for content editors, website owners, marketers and merchandisers, to monitor various website activities. Optimizely Content Management System (CMS) comes with a set of built-in reports.

Reports for CMS content

You can use reports for websites to locate broken links and expired pages, or to get an overview of simple addresses used on the website. Obtain reports from the Reports tab.


When you generate a report, select the desired report and the starting point in the page tree from where you want the report to include data, then click Show Report. You can filter data by time and language, and pages included in the report results open in edit view when you click a page link.

The following sections show the reports available for CMS.

Some reports rely on scheduled jobs running in the background for generating report data; see Scheduled jobs in the CMS Administration section.

Not published pages

Displays unpublished pages that have a change date within a specified time span.


Published pages

Displays pages that have a publish date within a specified time span.


Changed pages

Displays pages that have a change date within a specified time span.


Expired pages

Displays pages with stop publish date within a specified time span.


Simple addresses

Displays pages with a simple address.


Link Status

Displays links that could not be contacted in the link check scheduled job.


 Reports in Optimizely Customized Commerce

You can use reports in Optimizely Customized Commerce to follow-up on sales performance, or to monitor inventory stock information for products. See Reporting, if you have a website with Optimizely Customized Commerce installed.