Manage content

Content can be pages and blocks in Optimizely Content Management System (CMS) or product content from the catalog on an Optimizely Commerce Connect site. Content can also be assets such as images and videos or documents in Word or PDF format. CMS has sophisticated version management features, allowing multiple editors to work with draft versions before approving and publishing the content.

Content on a website can originate from different sources, depending on where on the site and by whom it was created.

• Editors, marketers, or merchandisers can create content internally on an ecommerce website.
• A visitor community member can create content externally through interactive social features on the website if these are available.

Manage content tasks:

• Find content
• Preview content
• Delete and restore content
• Translate content
• Personalize content
• Publish versions of content
• Compare versions of content
• Collaborate among editors
• Approve content
• Approve changes
• Control the publishing process
• Reports
• Structure the website

You can preview draft content before publishing to verify the content before publishing. When working with personalization, you can preview content and how it displays for different visitor groups. To further limit access to content that is work-in-progress, you can also set access rights for content from the edit view.

Suppose you have content in multiple languages on your website. In that case, CMS has advanced features for managing content translation into additional languages, including the use of fallback and replacement languages.

Optimizely Commerce Connect-related content

See Manage e-commerce-related content if you have Optimizely Commerce Connect installed.

Optimizing content to improve search

See Work with content to optimize search if you have Optimizely Search & Navigation installed.