Social Post Generation agent

  • Updated

The Social Post Generation agent in Optimizely Opal takes a topic, URL, or key message and generates platform-native social posts for LinkedIn, X, Instagram, Facebook, and TikTok. The agent automatically adapts tone, length, and format per platform so every post reads as if it was written specifically for that channel.

  • Challenge – Adapting a single piece of long-form content for multiple social media platforms is a repetitive and fragmented process. Each network requires a specific tone, character count, and hashtag strategy. This makes it difficult to maintain high posting frequencies across LinkedIn, X, and Instagram without manual rework.
  • Agent outcome – The agent automatically transforms existing assets or briefs into tailored social media posts. It generates platform-specific copy, recommends relevant hashtags, and adjusts the messaging to match the unique audience expectations of each chosen social channel.
  • Value – The agent eliminates the manual rework required to adapt content for different platforms, instantly multiplying the reach of a single idea. It accelerates distribution workflows, ensuring you can maintain a high-velocity social presence that stays on-brand and optimized for engagement without the usual friction of reformatting.

Required Optimizely products

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can install agents to their organization's Opal instance. See Add users and set permissions.

Follow these steps in Opal:

  1. Go to Agents > Agent Directory.
  2. Click Social Post Generation.

  3. Click Install Agent to add the agent to your Opal instance. 

    Screenshot of the Opal Agent Directory showing the Social Post Generation agent with the Install Agent button

Use the Social Post Generation agent

To use the Social Post Generation agent in Opal Chat, enter @social_post_generation and provide details for the following parameters:

  • Post Topic – Describe the milestone, launch, announcement, or theme. Add reference materials or links to relevant content.
  • Target Audience – Specify who these posts are written for. For example, 'B2B marketing operations managers' or 'Digital marketing leaders at mid-market companies'.
  • Channels – Comma-separated list of channels to generate posts for. For example, 'LinkedIn, Instagram, X, Facebook, TikTok'.
  • Primary call to action (CTA) – Describe what you want readers to do. For example, 'Apply for cohort 2', 'Register for the webinar', or 'Read the case study'. Include a link if you have one.
  • (Optional) Brand Voice Notes – Two to three examples of your best-performing or most on-brand posts. The Social Post Generation agent locks the voice and explores fresh angles, not rephrasing what you have already written. Also include tone guidance, words to avoid, or formatting preferences.
  • (Optional) Research Brief – Use the research brief from the Social Post Research agent to ground the posts in current market signals, trending angles, and competitive context.

To use the Social Post Generation agent in a workflow agent, drag and drop it into your workflow. See Configure workflow agent.

Default agent configuration

The following are the default details of the Social Post Generation agent. After you install the agent in your Opal instance, customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • Post Topic 
  • Target Audience
  • Channels
  • Primary CTA
  • (Optional) Brand Voice Notes 
  • (Optional) Research Brief 

Agent tools

  • browse_web
  • search_web
  • create_canvas

Agent output

  • Inference level – Pro

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.