Social Post Generation agent

  • Updated

Optimizely Opal's Social Post Generation agent takes a topic, URL, or key message and generates platform-native social posts for LinkedIn, X, Instagram, Facebook, and TikTok. Automatically adapts tone, length, and format per platform so every post lands like it was written specifically for that channel.

  • Challenge – Adapting a single piece of long-form content for multiple social media platforms is a repetitive and fragmented process. Each network requires a specific tone, character count, and hashtag strategy, making it difficult for you to maintain high posting frequencies across LinkedIn, X, and Instagram without manual rework.
  • Agent outcome – The agent automatically transforms existing assets or briefs into tailored social media posts. It generates platform-specific copy, recommends relevant hashtags, and adjusts the messaging to match the unique audience expectations of each chosen social channel.
  • Value – The agent eliminates the manual rework required to adapt content for different platforms, instantly multiplying the reach of a single idea. It accelerates distribution workflows, ensuring you can maintain a high-velocity social presence that stays on-brand and optimized for engagement without the usual friction of friction of reformatting.

Required Optimizely products

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

In Opal,

  1. Go to Agents > Agent Directory.
  2. Click Social Post Generation.
  3. Click Install Agent to add the agent to your Opal instance. 

Use

To use the Social Post Generation agent in Opal Chat, enter @social_post_generation and provide details for the following parameters:

  • Post Topic – What is this post about? Describe the milestone, launch, announcement, or theme and feel free to add reference materials or links to relevant content.
  • Target Audience – Who are these posts written for? For example, 'B2B marketing operations managers' or 'Digital marketing leaders at mid-market companies'.
  • Channels – Comma-separated list of channels to generate posts for. For example, 'LinkedIn, Instagram, X, Facebook, TikTok'.
  • Primary CTA – What do you want readers to do? For example, 'Apply for cohort 2', 'Register for the webinar', or 'Read the case study'. Include a link if you have one.
  • (Optional) Brand Voice Notes – Two to three examples of your best-performing or most on-brand posts. The Social Post Generation agent locks the voice and explore fresh angles, not rephrase what you have already written. Also include tone guidance, words to avoid, or formatting preferences.
  • (Optional) Research Brief – Use the research brief from the Social Post Research agent to ground the posts in current market signals, trending angles, and competitive context.

To use the Social Post Generation agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the Social Post Generation agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • Post Topic 
  • Target Audience
  • Channels
  • Primary CTA
  • (Optional) Brand Voice Notes 
  • (Optional) Research Brief 

Tools

  • browse_web
  • search_web
  • create_canvas

Output

  • Inference level – Pro