LinkedIn Ad Brief agent

  • Updated

LinkedIn Ad Brief is an Optimizely Opal agent that generates structured LinkedIn Sponsored Content ad briefs with copy variants validated against LinkedIn character limits.

  • Challenge – Writing LinkedIn ad copy that meets platform character limits and aligns with funnel stages requires manual validation and repeated revision.
  • Agent outcome – The agent delivers a structured ad brief with copy variants, character counts, Call to Action (CTA) recommendations, and format-specific guidance in a canvas.
  • Value – The agent produces LinkedIn ads faster with compliance checks, reducing revision cycles and improving campaign launch speed.

Required Optimizely products

None.

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select LinkedIn Ad Brief.

  3. Click Install Agent to add it to your Opal instance.

    Screenshot of the Agent Directory with the LinkedIn Ad Brief agent selected and install agent highlighted.

Use the agent

In Opal Chat, enter @linkedin_ad_brief_generation and provide the following details:

  • Product Name – Name of the product.
  • Page URL or Product Description – The page URL or the product description.
  • (Optional) Additional Notes – Any additional data to include.

The agent generates a LinkedIn ad brief in a canvas containing copy variants, character counts, CTA button recommendations, and format-specific guidance for the selected ad type.

To use the LinkedIn Ad Brief agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the LinkedIn Ad Brief agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.

Input variables

The LinkedIn Ad Brief agent takes the following input:

  • Product Name
  • Page URL or Product Description
  • (Optional) Additional Notes

Tools

The LinkedIn Ad Brief agent uses the following tools internally to process your request:

  • browse_web
  • create_canvas
  • edit_canvas
  • ask_user_question

Additional details

The agent uses the following default configuration:

  • Inference level – Balanced. Provides reliable answers with additional reasoning.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.