Image Metadata Ideation agent

  • Updated

Image Metadata Ideation is an Optimizely Opal agent that analyzes provided email content from Optimizely Campaign to suggest accessible alt-text and titles for the images included. The agent helps ensures your content is user-friendly and compliant.

  • Challenge – Email images often lack compliant, context-aware alt-text and titles, which reduces accessibility and deliverability.
  • Agent outcome – The agent scans each image in an email, categorizes its purpose, and generates Web Content Accessibility Guidelines (WCAG)-compliant alt-text and title suggestions in an interactive canvas.
  • Value – Streamline accessibility compliance for email campaigns without manual image-by-image auditing.

Required Optimizely products

Optimizely Campaign.

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Image Metadata Ideation.

  3. Click Install Agent to add it to your Opal instance.

If Install Agent is disabled, connect the required Optimizely products to your Opal instance first.

Use the agent

In Opal Chat, enter @image_metadata_ideation and provide one of the following details:

  • (Optional) campaignName – The name of a Smart Campaign.
  • (Optional) campaignId – The ID of a Smart Campaign.
  • (Optional) mailingId – The ID of a mailing belonging to a Smart Campaign.
  • (Optional) emailUrl – The URL of the online version of the email.
  • (Optional) transactionalMailId – The ID of a Transactional Mail.
  • (Optional) transactionalMailName – The name of a Transactional Mail.

Provide at least one parameter to identify the email content. Use campaignName or campaignId for Smart Campaigns, transactionalMailName or transactionalMailId for Transactional Mails, or emailUrl for an online version of the email.

The agent delivers an interactive HTML canvas containing a table of all images found in the email. Each image includes a categorized purpose, suggested alt-text, and suggested title.

To use the  agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Image Metadata Ideation agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents.

Input variables

The Image Metadata Ideation agent takes the following input:

  • (Optional) campaignName
  • (Optional) campaignId
  • (Optional) mailingId
  • (Optional) emailUrl
  • (Optional) transactionalMailId
  • (Optional) transactionalMailName

Tools

The Image Metadata Ideation agent uses the following tools to process your request:

  • campaign_get_smart_campaign
  • campaign_get_smart_campaign_list
  • campaign_get_smart_campaign_message_content
  • campaign_get_smart_campaign_messages
  • analyze_image_content
  • browse_web
  • create_canvas
  • browse_web_html
  • campaign_get_transactional_mail
  • campaign_get_transactional_mail_list
  • campaign_get_transactional_mail_message_content
  • campaign_get_transactional_mail_messages

Additional details

The agent uses the following default configuration:

  • Inference level – Standard. Provides fast, efficient responses.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.