ODP Lite is not available to new customers as of May 1, 2024.

Data is the key component in using Optimizely Data Platform (ODP) Lite. The first step to get data into your account is to implement the ODP JavaScript tag on your site. If you have not already completed the first few steps of onboarding, see our developer documentation on implementing the ODP JavaScript tag and importing your data.

Once you complete the first few steps of onboarding, you can optionally configure additional integrations for your customer and ecommerce data.

Integrate Optimizely Commerce Connect

Follow the Optimizely Commerce Connect integration guide to integrate ODP Lite with Optimizely Commerce Cloud.

If you do not have Optimizely Commerce Connect, read the section below about what a complete integration collects.

Data collected in an ecommerce integration

This table contains the minimum data needed for integration. You can always expand on this data using our APIs, Web SDK, and CSV uploader.

Data type	Description	Historical	On-Going	Action
Customer data	All fields that describe a customer and their attributes.	Yes	Yes	create update
Order data	Purchases in ODP Lite. Each order has a unique ID but can be updated over time, such as a return for a specific order.	Yes	Yes	purchase cancel return
Product data	Items in product catalogs expressed as a product entity.	Yes	Yes	create update
Website data	The touchpoints a customer has with your brand.	No	Yes	page views product page views add to cart remove from cart login logout

Integrate your ecommerce data

Integrate Optimizely Commerce Connect

Data collected in an ecommerce integration

<%= previousTitle %>

<%= nextTitle %>

In this article

<%= heading %>

<% if (!block.description) { %> <%= block.name %> <% } else { %> <%= block.name %> <% } %>

<%= heading %>

<% if (!block.description) { %> <%= block.name %> <% } else { %> <%= block.name %> <% } %>

User Research

Security Announcements

Still have questions?

Categories

Toggle navigation menu

<%= category.name %>