Welcome to ODP Lite

  • Updated
ODP Lite is not available to new customers as of May 1, 2024.

Optimizely Data Platform (ODP) Lite unifies data across existing Optimizely products, allowing you to gain insights on your customers. Architecturally, it utilizes existing functionality from ODP, which is Optimizely's full-featured customer data platform.

If you are using ODP Lite and want to upgrade to ODP, contact your Customer Support Manager.

The following table compares the feature availability between ODP Lite and ODP.

Feature/Page ODP Lite ODP
Company > Overview No Yes – landing page
Company > Products Yes Yes

Company > Reports

Yes – landing page Yes
Company > Insights No Yes
Customers > Lifecycles No Yes
Customers > Insights No Yes
Customers > Churn Prevention No Yes
Customers > Profiles Yes Yes
Customers > Segments No Yes
Customers > Real-Time Segments Yes Yes
Customers > Lists No Yes
Customers > Funnels Yes Yes
Activation > Performance No Yes
Activation > Engage No Yes
Activation > Attribution No Yes
Behaviors No Yes
Filters No Yes
Account Settings > Company Info Yes Yes
Account Settings > Users & Permissions Yes Yes
Account Settings > Localization Yes Yes
Account Settings > Scopes No Yes
Account Settings > Alerts Yes Yes
Account Settings > Sender Profiles No Yes
Account Settings > Preference Centers No Yes
Account Settings > Integrations Yes Yes
Account Settings > Objects & Fields Yes Yes
Account Settings > Data Mapping Yes Yes
Account Settings > Content Shield Filter No Yes

Account Settings > APIs

Yes Yes
Account Settings > Sub-Processors of Data Yes Yes
Account Settings > App Consent Settings Yes Yes
Account Settings > Compliance Requests Yes Yes
Account Settings > Activity Log Yes Yes
Account Settings > Event Inspector Yes Yes
App Directory Yes Yes

Get started

See the ODP developer documentation for the first few steps of the ODP Lite setup.

  1. Implement the ODP JavaScript tag
  2. Import historical data
  3. Sync ongoing data

After you implement the ODP JavaScript tag, import your historical data, and sync your ongoing data, you can set up the ODP Lite application for your company.

Manage account settings

Configure and manage all of your company's ODP Lite settings on the Account Settings page. This is where you can manage user accounts and their permissions, your account's time zone and currency symbol, alerts for errors in processes you have running in ODP Lite, data objects and fields, compliance requests, and more. For more information, see the user documentation about ODP Lite account settings.

Analyze customer data using reports

Gain insights on customer behavior by creating reports on the Company > Reports page. For more information, see the user documentation on ODP Lite reports.


Learn more about your customers

ODP Lite uses the ODP JavaScript tag to track customer behavior on your site. As noted in the ODP developer documentation, the JavaScript tag tracks page view events only. To track additional events (like orders and product detail view), you need to implement custom JavaScript.

ODP Lite tracks these customer events on the Customers > Profiles page. For more information on customer identification, profiles, real-time segments, and more, see the user documentation on customers.

You can create up to five real-time segments in ODP Lite. Once you reach the limit (five segments), you can delete segments as desired so that you can create more up to the limit. To unlock the ability to create more than five real-time segments, contact the Optimizely sales team to upgrade to ODP.

Manage compliance and consent

See the user documentation on compliance and consent for more information on processing GDPR and CCPA compliance requests from your customers, and to learn more about how reachability and email status is set in ODP Lite.

Integrate external data into ODP Lite

ODP Lite includes the following integrations: