Optimizely Data Platform (ODP) Lite unifies data across existing Optimizely products, allowing you to gain insights on your customers. Architecturally, it utilizes existing functionality from ODP, which is Optimizely's full-featured customer data platform. ODP Lite is free to add on to Optimizely products.
The following table compares the feature availability between ODP Lite and ODP.
| Feature/Page | ODP Lite | ODP |
|---|---|---|
| Company > Overview | No | Yes – landing page |
| Company > Products | Yes | Yes |
|
Company > Reports |
Yes – landing page | Yes |
| Company > Insights | No | Yes |
| Customers > Lifecycles | No | Yes |
| Customers > Insights | No | Yes |
| Customers > Churn Prevention | No | Yes |
| Customers > Profiles | Yes | Yes |
| Customers > Segments | No | Yes |
| Customers > Real-Time Segments | Yes | Yes |
| Customers > Lists | No | Yes |
| Customers > Funnels | Yes | Yes |
| Activation > Performance | No | Yes |
| Activation > Engage | No | Yes |
| Activation > Attribution | No | Yes |
| Behaviors | No | Yes |
| Filters | No | Yes |
| Account Settings > Company Info | Yes | Yes |
| Account Settings > Users & Permissions | Yes | Yes |
| Account Settings > Localization | Yes | Yes |
| Account Settings > Scopes | No | Yes |
| Account Settings > Alerts | Yes | Yes |
| Account Settings > Sender Profiles | No | Yes |
| Account Settings > Preference Centers | No | Yes |
| Account Settings > Integrations | Yes | Yes |
| Account Settings > Objects & Fields | Yes | Yes |
| Account Settings > Data Mapping | Yes | Yes |
| Account Settings > Content Shield Filter | No | Yes |
|
Account Settings > APIs |
Yes | Yes |
| Account Settings > Sub-Processors of Data | Yes | Yes |
| Account Settings > App Consent Settings | Yes | Yes |
| Account Settings > Compliance Requests | Yes | Yes |
| Account Settings > Activity Log | Yes | Yes |
| Account Settings > Event Inspector | Yes | Yes |
| App Directory | Yes | Yes |
Get started
See the ODP developer documentation for the first few steps of the ODP Lite setup.
After you implement the ODP JavaScript tag, import your historical data, and sync your ongoing data, you can set up the ODP Lite application for your company.
Manage account settings
Configure and manage all of your company's ODP Lite settings on the Account Settings page. This is where you can manage user accounts and their permissions, your account's time zone and currency symbol, alerts for errors in processes you have running in ODP Lite, data objects and fields, compliance requests, and more. For more information, see the user documentation about ODP Lite account settings.
Analyze customer data using reports
Gain insights on customer behavior by creating reports on the Company > Reports page. For more information, see the user documentation on ODP Lite reports.
Learn more about your customers
ODP Lite uses the ODP JavaScript tag to track customer behavior on your site. As noted in the ODP developer documentation, the JavaScript tag tracks page view events only. To track additional events (like orders and product detail view), you need to implement custom JavaScript.
ODP Lite tracks these customer events on the Customers > Profiles page. For more information on customer identification, profiles, and more, see the user documentation on customers.
Manage compliance and consent
See the user documentation on compliance and consent for more information on processing GDPR and CCPA compliance requests from your customers, and to learn more about how reachability and email status is set in ODP Lite.
Integrate external data into ODP Lite
ODP Lite includes the following integrations:
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