Optimizely Data Platform (ODP) Lite unifies data across existing Optimizely products, allowing you to gain insights on your customers. Architecturally, it utilizes existing functionality from Optimizely Data Platform (ODP), which is Optimizely's full-featured customer data platform. ODP Lite is free to add on to Optimizely products.
The following table compares the feature availability between ODP Lite and ODP.
Manage account settings
Configure and manage all of your company's ODP Lite settings on the Account Settings page. This is where you can manage user accounts and their permissions, your account's time zone, alerts for errors in processes you have running in ODP Lite, data objects and fields, compliance requests, and more. For more information, see our user documentation about ODP Lite account settings.
Analyze customer data using reports
Gain insights on customer behavior using the ODP Lite pre-built reports. Go to Company > Reports to familiarize yourself with these reports. For more information, see our user documentation on ODP Lite reports.
Learn more about your customers
ODP Lite tracks these customer events on the Customers > Profiles page. For more information on customer identification, profiles, and more, see our user documentation on Customers.