CMP glossary

Admin users have access to everything, and can view and modify all tasks.  Admins also manage individual users, create teams, configure workflows, and adjust organization settings.

The Analytics module provides information you need to optimize your strategy, including action (conversion) analytics and ROI (depending on your tech integrations).

A document for a marketing team that describes a common understanding for a marketing campaign.

The calendar view shows tasks, events and campaigns in timeline and editorial. views. Modify your view using filters to focus on work that matters to you.

The Campaigns module lets you plan, collaborate, manage, and report on individual marketing initiatives. Each campaign has its own distinct user and team permissions, analytics, and topics. Although campaigns are separate projects, they can run concurrently. They are distinguished by color on the Calendar.

A collaborator can act on assigned work (such as approving, publishing, commenting, etc.) or a shared and specific campaign or task. A collaborator cannot create campaigns or tasks. 

A creator has access to the entire platform, with the exception of administrative settings. A creator can create and contribute on campaigns and tasks they create or those that are shared with them.

Use custom fields to capture additional information (typically for publishing to a CMS) but does not need to be part of an organization’s taxonomy. Note: You cannot search or measure custom fields.

The dashboard is your home screen for the CMP that displays in-progress activities, content performance, and operational efficiency metrics.

Events are often used to indicate a noteworthy activity on the Calendar, such as an industry event or holidays for teams. Each event is assigned to an individual campaign. Set events (like upcoming conferences or dinners) on your calendar view.

Feeds are a collection of articles based on sources or articles that you’ve selected, licensed and published. Use feeds to output your content in a structured format that a CMS, such as Drupal, can understand. The CMP supports JSON and XML feed outputs.

Idea Lab provides SEO, competitive, and social trend data, so you can discover new topics, social trends, commonly searched questions, and keyword recommendations to optimize your SEM strategies.

Labels mirror your marketing organization's content taxonomy. Organize and filter your marketing content and activities across every CMP module.

Library is the CMP’s digital asset management feature that simplifies asset organization and facilitates collaboration across global and local instances.

Users can search for licensed images from the CMP network of image providers, which can help create your content in tasks.

Notepad captures and saves your original ideas and Idea Lab research, so you can turn ideas into searchable, ranked content.

Customize the types of notifications you receive and whether you receive alerts by email or in-platform. The platform also shows alerts for comments, changes in status and upcoming due dates.

A work request is a ticket submitted by users for work from a team. A requestor fills in a form, and when a request is accepted, a task is created and the content or asset created through that process. 

This feature stores your submitted, accepted, declined and completed requests. Use filters to find requests you created or that are assigned to you and view their status. 

A blog or news site powered by Optimizely Content Management System (CMS). Using CMS means you can benefit from CMP's social posting and analytics functions.

A section in Settings that lets you configure integrations between your CMP instance and LinkedIn, Facebook and Twitter, for seamless distribution to those channels.

Any task which involves publishing to the social channels that the CMP supports. (Facebook, Twitter, LinkedIn).

This feature stores your in-progress, scheduled, and published activity. Use filters to find work that’s relevant to you and your team. There are two different views - list and grid.

A generic task can be a marketing activity (content, event, etc.) that supports a campaign or sub-campaign. Each task moves through a workflow for approving (or completing) that activity.

Create teams for workflow steps with multiple options for approvers.

Admins can create multiple customized form templates for use in various modules in the CMP. Apply templates to work requests, task briefs and campaign briefs.

Users are the people who contribute to the work in the CMP. Users have role-based permissions.

A workflow is a defined process path for each activity, which automatically notifies the person responsible for each function when the prior step is  completed. You can assign a workflow to each type of activity that takes place in the CMP based on what is needed from each team to complete it. Send activities back in the workflow for re-review, adjust due dates at any stage, and change approvers. Workflows ensure that no step is missed because it is assigned to a person or a team who must complete it before the task can be finished.

Opportunity 

Ranking

Broad topics that interest your audience and are what you want to own as part of your SEO strategy. Idea Lab recommends related topics that build your site authority, boost SEO targeted keyword performance and offer the best opportunity to rank high in search results. Additional recommended keywords are based on your chosen targeted keywords. 

Must have content added to complete step in a rigid workflow. 

Find Content action cannot come after Write/Edit Content action.

Must have content added to complete step in a rigid workflow. 

Gives the step assignee permission to alter the Publish Date.

Note: If the date is left unaltered, content will publish when the task is completed.

Set Publish Date action must be preceded by the Set Publish Destination action.

Select Image action must be preceded by the Write/Edit Content action. 

Publish or Share action must be preceded by the Set Publish Destination action and the Set Publish Date action.

Must have content or a social share added.

Approve action must be preceded one of the following actions: Find Content, Write/Edit Content, or Write/Edit Share. 

If Brand Compliance is turned on for the workflow, user can approve creative guidelines.

May require fields validation to move forward unless another step has the action.

May require fields validation to move forward unless another step has the action.