You can import your existing articles into the platform so that you have a holistic view of your content production - past, present, and future.
As part of the import, each article is assigned to a Task and a Campaign to fit it into the structure of the platform and give you a unified experience in finding your previously created content. Furthermore, you can assign Fields to these articles, so they are searchable in the same way as content you create in the platform.
You can generate tracking pixels for the content you created outside of the platform. You can then view data from these articles into Analytics, creating a single source-of-truth for your content performance.
In this article, you will learn to how to prepare the spreadsheet to import your existing articles into the platform. Articles must be add to the spreadsheet in HTML format, which are rendered into a web-view in the same way as your other Optimizely Content Marketing Platform (CMP)-created content.
Your spreadsheet will initially look something like this:
The following table describes the file headers.
|
Header |
Format |
Description |
Sample value |
|
Title |
Abc123 |
Task title |
What Is Integrated Marketing? |
|
Description |
Abc123 |
A short description of a task |
Companion anchor piece to this: https://world.optimizely.com/what-is-content-marketing/ |
|
Due Date |
MM/DD/YYYY |
The due date for a task’s completion |
12/08/2018 |
|
Campaign |
According to campaign name in Content Marketing Platform (CMP) |
The Campaign to which the task belongs |
IME GA Rollout |
|
Workflow Name |
According to wWorkflow name in CMP |
Allocates the workflow to the task this article belongs to |
Insights Article Post |
|
Article Title |
Abc123 |
The title of your article |
What Is Integrated Marketing? |
|
Article Body |
Abc123 |
The HTML body of your article, (which can also be raw text, but styling will not carry through). |
<p>As a phrase and buzzword, <em>integrated marketing</em> is not new. But it has reached critical importance now due to compounding industry challenges, alongside advancements in... |
|
Article Author |
Abc123 |
The author or the article |
Optimizely Content Marketing Platform (CMP) |
|
Featured Image |
Public URL |
The public URL of the featured image for your article |
https://world.optimizely.com/wp-content/themes/optimizely-v2/assets/images/logos/optimizely-logo-primary-rgb.png |
|
Publish Date |
MM/DD/YYYY |
The date of article publication |
21/03/2018 |
|
Publication Channel |
According to CMP |
The supported social channel, or a Feed in which your article was published. Accepted values: Twitter, LinkedIn, Instagram, Facebook, YouTube, Pinterest, [Feed Name] |
Twitter, Live Feed |
|
Content Format |
Abc123 |
Standard Field, the values of which are decided by you. Ensure values do not contain commas (which are separators). |
Article |
|
Content Pillar |
Abc123 |
Standard Field, the values of which are decided by you. Ensure values do not contain commas (which are separators). |
Integrated Marketing, CMP |
|
Journey Stage |
Abc123 |
Standard Field, the values of which are decided by you. Ensure values do not contain commas (which are separators). |
Top of Funnel |
|
Target Audience |
Abc123 |
Standard Field, the values of which are decided by you. Ensure values do not contain commas (which are separators). |
Content Marketing,CMO |
|
YourField1 |
Abc123 |
Placeholder for field groups you create, such as Destination. Ensure values do not contain commas (which are separators). |
Insights |
|
Task URL |
N/A |
For CMP internal use, leave empty |
N/A |
|
Status |
N/A |
For CMP internal use, leave empty |
N/A |
Although the Publish Date and Publication Channel are not mandatory, adding these will also add time to the import.
YourField1 is a placeholder value - your Implementation Consultant will fill this in with your own taxonomy. When it comes to fields, the values are dynamic to the values you select in putting your taxonomy together.
After you complete your spreadsheet, notify your CMP onboarding team so that they can begin the process. Allow up to four weeks for this to be completed, depending on the volume of articles you want to import.
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