This is a paid service and not self-serve or included with onboarding. Contact your Customer Success or Onboarding Engagement Manager for assistance.
You can upload your existing assets into the platform, creating a single source for storing and accessing anything. To do so, take the time to examine each of your teams, organizations, and repositories and gather the assets you need.
The taxonomy you built with your onboarding team drives the library functionality (where your assets are stored). You will want to apply it to these existing assets retroactively.
To ingest assets, you need assets and a spreadsheet to connect them to fields that are uploaded to your secure file transfer protocol (SFTP). Fields mirror your marketing organization's content taxonomy, letting you organize and filter your marketing content and activities across every Optimizely Content Marketing Platform (CMP) module. See Manage fields.
Upload assets to SFTP
With SFTP, you can transfer many file formats (such as Word documents, images, PDFs, Videos, PowerPoint, and so on) to CMP for ingestion.
You should rename unclear files for better search results and user experience. For example:
Prepare asset spreadsheet
Tagging items – in a spreadsheet CMP provides – with a taxonomy ensures that assets are fully searchable and accessible in the CMP. Your spreadsheet will contain some standard fields for linking (such as File Name) and your taxonomy. The spreadsheet looks similar to the following:
The following table describes the headers:
Header |
Format |
Description |
Sample value |
Folder |
Abc123 symbols accepted excluding full stop (.) or forward slash (/) |
A folder in the library where you want an asset to be stored. Leave blank if you do not want this asset in a folder. |
Historical Studies |
File Name |
Abc123 symbols accepted excluding full stop (.) or forward slash (/) |
The file name of the asset to which you want to add fields. |
myFile1.mp4 |
Content Format |
Abc123 symbols accepted excluding full stop (.) or forward slash (/) Comma-separated |
Standard system field across instances. Ensure values do not contain commas (which are separators). |
Video, Case Study |
Content Pillar |
Abc123 symbols accepted excluding full stop (.) or forward slash (/) Comma-separated |
Standard system field across instances. You can select more than one value.
|
Testimonials, Product Focus |
Journey Stage |
Abc123 symbols accepted excluding full stop (.) or forward slash (/) Comma-separated |
Standard system field across instances.
|
Bottom of Funnel, Middle of Funnel |
Target Audience |
Abc123 symbols accepted excluding full stop (.) or forward slash (/) Comma-separated
|
Standard system field across instances.
|
Marketing Operations, CMO |
YourField[X] |
Abc123 symbols accepted excluding full stop (.) or forward slash (/) Comma-separated |
Placeholder name for field groups unique to your business that Optimizely will help you define.
|
Distribution Channel |
The process of ingesting these into the CMP has up to a four-week lead time to see your assets available for use, with the Asset Labels attached to them:
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