CMP overview

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This topic shows how Optimizely Content Marketing Platform (CMP) brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

As a marketing leader, you want to have visibility into what your marketing organization is working on. Whether it is a press release, blog, or other piece of content, you need a workspace where you can see the entire content workflow—from brief to finalized content.

The following images present some of the highlights of Optimizely CMP. See the rest of the user guide for complete information.

When you log in, the Home view shows the CMP instance (Optimizely Marketing); you can have many. It also shows your work, your team's work, items that you are watching, and your most recently viewed items.


When you access a task (such as AA "Hard Truths" Byline), you can view the entire workflow of the task.  


In the following image, Step 4. Review was completed. (See Task workflow.)

You can edit content in CMP (and not a link to another document) and hide columns to expand your editing space. You also can edit your files elsewhere and then incorporate them into CMP.


You can also view into what the entire marketing organization is working on. (See List view planning and Board view planning.) In the following example, a marketing leader may want to see all of the marketing campaigns (called Big Bets in this example) in one place. 


You can design many views and select them from the Saved Views menu. In the following example, the CEO View is selected.


The following image shows the CEO view of marketing activities by functional area.


When you select a campaign, you get all its details in one place. The brief details how the campiagn will drive pipeline from the existing customer base.  


When you select the Activities tab, you see the activities that drive the campaign, which may contain sub-campaigns, such as CMS 12 Migration in the following image.


Select the campaign to view its details.


The Activities tab of the CMS 12 Migration campaign shows the CMS 12 Pitch Deck.


You can access the CMS 12 Pitch Deck directly from CMP (and not have to get it from an external source). It shows that Kara is assigned to the content (see Step 1 in the workflow). 


You can make comments with @username (such as @kara) to notify the person to whom you are directing the comment. 


You also can add or attach other content to your comment.


You can use artificial intelligence (AI) to generate an image, in this example for the pitch deck. Add a description of what you want in the image and let AI do the rest. For example, Photo of a jaguar leaping in front of sunset.


AI generates several images to choose from. You can regenerate the images until you find the one that best fits your text prompt. Select the image and click Add Selected.


The selected image is added to the CMS 12 Pitch Deck task, becoming one of its assets.


All marketing activities are managed by CMP. For example, by entering shoptalk in the Library search field, you can find the applicable assets for an upcoming ShopTalk event. 


You can also search the entire CMP to find the campaign or tasks related to the conference, such as what booth the team will have at the ShopTalk event.


Click on the search result and select an asset, such as the booth design renderings. 


As you build content, you can publish the content directly from CMP.

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