Integrate Instagram

  • Updated

Connect your organization’s Instagram account to the Content Marketing Platform (CMP) to streamline your social media publishing efforts. 

Authorize your Instagram account

  1. Select your avatar > Social Accounts.
  2. Scroll to Instagram Basic Accounts and click Add an Instagram account. You can enter an email address for Optimizely to send you images.


  3. Authorize your account to the CMP with your username and password.


    Your Instagram account becomes connected and displays in the Instagram section of the Settings page.


In CMP, you can find or edit, centralize, collaborate, and approve your caption or image, and then on publish, the image and caption are emailed to the Instagram user who has the app loaded on their phone.

Enable, disable, or delete your Instagram account

Go to Social accounts > Instagram.


  • Use the toggle switch to enable or disable a social account in the CMP.
  • Click Delete (icon) to delete an Instagram account. A dialog box displays to confirm that you are willing to delete previously scheduled social posts; deletion of the channel deletes those posts and results in publishing failures.